Interpublic posts $558m loss for 2004 but manages organic growth amid the drama
30 Sep 2005 | by by Staff
was now prepared to work with other Interpublic shops on pitches -- which it had not been in the past ...
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OFT misses deadline for final opinion on magazine distribution
30 Sep 2005 | by by Daniel Farey-Jones
popular magazines and could lead to the closure of thousands of small shops. Political figures ...
Grey walks away with Agency of the Year at Euro Effies
30 Sep 2005 | by by Sam Matthews
and case studies are available online . The EACA Euro Effies are the gold standard in commercial ...
Somerfield launches The Big Swipe across 800 stores
30 Sep 2005 | by by Julia Pearlman
-- consumers can enter as many times as they like, simply by shopping at Somerfield." In August, Somerfield ...
HTW expands planning with Reed appointment
30 Sep 2005 | by by Claire Billings
for Tesco's home-shopping service, as well as leading the Simplifying Clubcard programme. He also worked ...
The World: How a Miami hotshop became a world leader
30 Sep 2005
client of the Miami shop."Kerri played a part in it and introduced us, because we look for clients ... the agency has succeeded at in the past - its "subservient chicken" online campaign for Burger King ... 's a new marketing commonality thread coming out of the shop, which I call common marketing, and which ...
Posterscope lands £30m PHD business
30 Sep 2005 | by Ian Darby
The business, which bills around £30 million, will sit alongside outdoor buying for PHD's sister Omnicom shops OMD UK and Manning Gottlieb OMD at Posterscope. PHD's account is moving after WPP acquired Poster Publicity to create Kinetic. PPL held a two-thirds stake in Outdoor Connection, with PHD owning ...
Lastminute.com holds £3m review
30 Sep 2005
The online travel specialist is looking for an advertising agency to create a fast-turnaround TV campaign that will run after Christmas and into the new year. The Lastminute.com marketing director, Matthew Hart, is approaching agencies directly with the brief. The company's advertising is currently ...
HTW expands planning with new hires
30 Sep 2005 | by Claire Billings
for Tesco's home-shopping service, as well as leading the Simplifying Clubcard programme. He also worked ...
European Media: Portrait of a marketer
30 Sep 2005
European marketers are spending to gain short-term sales, increasingly interested in online ... . Growth is most evident in online, magazines and direct mail, all areas with more focused targeting and clearer return on investment. More than a quarter of European marketers said they would increase online ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
