1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body Shop brand reputation is battered by sale to L'Oreal 5 Internet will not destroy traditional media ...
Lowe currently also holds the Saab and Vauxhall accounts in the UK and this move would consolidate the three General Motors-owned brands into a single shop. The current review began in October when GM was looking to centralise its advertising business. Agencies asked to pitch were GM's roster agencies ...
pretty busy in 2006 after the IAB predicted that there would be £2bn worth of online marketing budgets ...
search engine Last.fm to create an online recommendation service called tuneglue-audiomap, which ...
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral..."continued pursuit to position itself as an innovative online insurer". In August this year, the company ... brand and position the company as the dynamic online insurer that it is." If you have an opinion ...
The deal, negotiated between Carat Sponsorship and Channel 4, includes broadcast and online sponsorship. Renault Espace will have integrated logos, banners and skyscrapers on 'The Search' website. The creative was developed by Publicis. Jonathan Wignall, national advertising manager at Renault Espace ...
in Russ William's mid-morning show and in 'The Geoff Lloyd Show'. The promotion will include an online ...
LONDON - Baileys is launching a new set of short online films through Bartle Bogle Hegarty based...The film, the first episode of an online series directed by LA director Paul Hunter, will launch on December 20 at lewisandkelly.com and will be supported by online advertising. The series of films ... Boyd, who said: "We're really proud of taking Lewis and Kelly into the online world and are looking ...
LONDON - Online comparison service uSwitch is using the post-Christmas financial panic period..., especially daytime TV, radio and online advertising. This new strategy will promote the brand rather than ...
at Naked, the communications planning shop.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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