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Lowe London set to claim £5m Chevrolet account

Lowe currently also holds the Saab and Vauxhall accounts in the UK and this move would consolidate the three General Motors-owned brands into a single shop. The current review began in October when GM was looking to centralise its advertising business. Agencies asked to pitch were GM's roster agencies ...

Renault to sponsor Theakston-fronted Channel 4 quiz

The deal, negotiated between Carat Sponsorship and Channel 4, includes broadcast and online sponsorship. Renault Espace will have integrated logos, banners and skyscrapers on 'The Search' website. The creative was developed by Publicis. Jonathan Wignall, national advertising manager at Renault Espace ...

Kelis signed by Ford for urban marketing campaign

The campaign breaks in the US this week on television, in print, on radio and online. It will feature Kelis singing the song 'Push it to the Edge', which includes the lyrics: "So clean in my Edge ... the US. Kelis said: "I am an informed buyer who likes to shop around for what I like. I prefer bold ...

The Sunday Times pens deal with Land Rover to promote latest Clint Eastwood film

The Go Beyond promotion with Land Rover offers viewers the chance to watch free screenings for 'Flags of Our Fathers' a week prior to its official UK release on December 22, by calling a booking number available on The Times Online on the morning of December 17. The film, which stars Ryan ...

Nissan cars soar as it launches world of Qashqai

The online spot revolves around a driver involved in the new urban sport known as Qashqai Car ... of the integrated campaign will roll out with the launch of online films showing stunts performed by supposed "professional" Qashqai drivers. The pan-European effort brings the games to life throughout the online world ...

Experian acquires Belgian micromarketing company

The acquisition extends Experian's Business Strategies division's presence in Belgium and strengthens its global consumer profiling, segmentation and retail analysis offering. Founded in 1990, Adhoc Solutions offers Belgian companies consultancy and online services for consumer analysis, retail ...

Hyundai appoints ZenithOptimedia to online account

LONDON - Car manufacturer Hyundai Motor Group has appointed ZenithOptimedia to handle the new-media planning and buying account for its UK business, taking over from incumbent agency PHD.

Experian acquires Belgian micromarketing company

The acquisition extends Experian's Business Strategies division's presence in Belgium and strengthens its global consumer profiling, segmentation and retail analysis offering. Founded in 1990, Adhoc Solutions offers Belgian companies consultancy and online services for consumer analysis, retail ...

Carat wins £5.5m DVLA communications business

's initiative to enable drivers to apply for their licences online. The agency beat off competition from Dare and Profero in the pitch run by COI Communications. Agency.com handles all online advertising ...

Times Online agrees BMW sponsorship for The Knowledge podcasts

LONDON - The Times Online has agreed a 10-week deal with BMW to sponsor its The Knowledge podcasts...will be a pleasurable start to the weekend." The latest Times Online podcast series follows on from its ... . In April, Times Online made The Knowledge service available to UK mobile phone users. If you have ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.