1 Internet use outstrips TV viewing for the first time 2 Bono to launch Red in alliance with major brands 3 Tourism Australia has sense of humour failure over bloody hell parody 4 Body Shop brand reputation is battered by sale to L'Oreal 5 Internet will not destroy traditional media ...
Among Optimad's assets is Caria, which processes spot ad campaign deals, agreed between media agencies and media owners, that account for more than 80% of UK TV ad revenues. The company also offers online services for print and outdoor advertising. IMD said the purchase would enable it to integrate ...
pretty busy in 2006 after the IAB predicted that there would be £2bn worth of online marketing budgets ...
search engine Last.fm to create an online recommendation service called tuneglue-audiomap, which ...
LONDON - Churchill Insurance is launching an online campaign for the festive season with a viral..."continued pursuit to position itself as an innovative online insurer". In August this year, the company ... brand and position the company as the dynamic online insurer that it is." If you have an opinion ...
.2%; and online, which is awarded 5% of total UK adspend. The second quarter figures from April to June ... , the Outdoor Advertising Association launched an online photo library stocking more than 12,000 images ...
The deal, which begins on 22 January, will include promotional trails and TV-related features played on the show as well as a sponsorship of the Sky TV guide featured in Russ William's mid-morning show and The Geoff Lloyd Show from 8pm-midnight. It will also include some bespoke online activity ...
The deal, negotiated between Carat Sponsorship and Channel 4, includes broadcast and online sponsorship. Renault Espace will have integrated logos, banners and skyscrapers on 'The Search' website. The creative was developed by Publicis. Jonathan Wignall, national advertising manager at Renault Espace ...
in Russ William's mid-morning show and in 'The Geoff Lloyd Show'. The promotion will include an online ...
online behaviour. Alex Kirk, account director at ListLab, said: "It is essential for a company ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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