Digby fronts major ITV Sales overhaul
31 Jan 2006 | by Ian Quinn
, such as the purchase of Friends Reunited, allowing ITV to exploit new areas like online, sponsorship and product ...
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Black & Decker account up for grabs
31 Jan 2006 | by Mark Banham
across the EMEA region. The company also employed online data company Mailtrack to implement a pan ...
AOL teams with Mark Burnett to produce first online reality show
31 Jan 2006 | by by Staff
up with 'Gold Rush' after realising how many reality show fans communicate online, with demand ...
Children warned of junk-food marketing techniques by new website
31 Jan 2006 | by by Jennifer Whitehead
ways to sell chocolate. He arranges for shops to display products near where people have to queue. He ... 're in a shop, look around when you're near the checkout. Salesmen know you are likely to be tired, hungry ...
Mazda invests in data pool with EHS Brann Discovery
31 Jan 2006 | by by Julia Pearlman
plans to launch an online "Zoom Zoom Experiences" project, which will integrate all marketing activity ...
WWAV focuses on training and development with new directors
31 Jan 2006 | by by Julia Pearlman
Shop International. A fourth appointment is to be made at WWAV Rapp Collins Edinburgh. The new roles ...
Agencies listed for Aviva online account
31 Jan 2006 | by Media Week
for its £26m online account....in December with the £75m above-the-line account, which was won by Omnicom shop OMD. Both the above-the-line and online pitches have been sparked by the £1.1bn acquisition of the RAC last March. Aviva is looking ...
The Sportsman goes online to complement print launch
31 Jan 2006 | by Kunal Dutta
investment into online as a big part of its focus and revenues..... The newspaper hopes to utilise "a combination of revenue streams", including online advertising, to make its website work. "We are accepting advertising online," he added. "I suspect clients want us to build ... on building an online community that replicates the offline readers of the paper." Maydon's appointment also ...
TV hit shows go out on online and mobile
31 Jan 2006 | by Media Week
in order to show exclusive UK online and mobile clips and short-form content from hit shows Desperate...Following the start of the second series of Desperate Housewives on C4, fans of the show can see preview clips of forthcoming episodes online at www.channel4.com/desperatehousewives or via the Channel 4 ... and crew, and trailers of episodes from series one. C4 New Media has also licensed online and mobile ...
VNU grows its online technology network
31 Jan 2006 | by Media Week
As a result, the VNU Network, which provides technology news for professional and home users, will become the largest online technology network in the UK. The Inquirer website, www.theinquirer.net, has a worldwide audience of up to two million users. Ruud Bakker, UK managing director, VNU Business ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
