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How much will consumers shop online for Christmas?

13 Dec 2007 | by Vox pop

, but what do the public think about shopping online? Here you can see a short video on how much shopping...access -- can be expected to spend more time shopping and buying Christmas gifts online." Nintendo Wii ... a quarter -- or 23% -- of users shop online to track down original or hard to find presents, while 67% choose internet shopping for the convenience factor. Over half -- or 51% -- shop online because ...

Do celebrities make advertising more effective?

23 Nov 2007 | by Vox pop

their shopping choices.

Do people of different generations use the internet differently?

13 Nov 2007 | by Vox pop

and interests online. Linda Franklin writes a dating blog, keen gardener Terry Walton writes 'Allotment Sagas ... with its audience, which was increasingly willing to interact and form communities online, as evidenced ... of moves into this area to tap into the older market online. Saga Zone is part of the company s overall ...

How much do shoppers care about supermarkets' recycling efforts?

31 Oct 2007 | by Vox pop

habits and whether they would choose where to shop based on a supermarket's recycling policy....of common food items representing a regular shopping basket from eight retailers, including Asda, Lidl, M S ...

Do children need more protection when they are online?

25 Oct 2007 | by Vox pop

preparing to fight to preserve self-regulation for online advertising, after the UK government launched a ... the retail and advertising sectors play in child safety online? For example, how is the internet and means of accessing it marketed and sold to children and young people, and what roles does online advertising play ...

Is the public ready for the digital switchover?

18 Oct 2007 | by Vox pop

off in October I thought I'd better get my act in gear. The online video explains in a fun way ...

Can technology brands connect with women better?

19 Sep 2007 | by Vox pop

If marketers and retailers thought harder about how they approach women, as well as offering more guidance in stores and on websites, then 35% of female internet users polled said they would increase their spending on consumer electronics. One in two women said they walk out of shops and leave websites without ...

Why is online shopping becoming more and more popular?

12 Sep 2007 | by Vox pop

Online shopping sales have almost doubled since last year, hitting a record high but why is its...In July online shopping sales exceeded 4bn for the first time, up 80% on last year, with sales up ... encouraging people to shop online, many new-season catalogues being published, and new or updated websites ... ' appetite for e-retail." According to a separate study by uSwitch, online shopping will account for almost ...

Celebrities designing clothes - how does it influence what shoppers buy?

05 Sep 2007 | by Vox pop

on sale across its 225 shops. Moss' collection created huge pre-launch publicity for Topshop and some ...

How has the web changed magazine reading habits?

22 Aug 2007 | by Vox pop

figures. Yet publishers claim their titles reach more and more people online. Here you can see a short

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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