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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

it s all going to crash again because there is too little online adspend to support the market ... , when the search giant lined up a $3.1bn deal to buy online display ad network DoubleClick. Sorrell went ...

Arla Foods takes Lactofree brand onto TV

21 Dec 2007 | by Nikki Sandison

, sampling, online and PR support.

US regulator clears Google to acquire DoubleClick

21 Dec 2007 | by Jacquie Bowser

LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising

Center Parcs targets families in Christmas push

20 Dec 2007 | by Joe Thomas

that includes TV, cinema, direct mail and a major online push....DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company will invest more than 300,000 on its online campaign in the first two months of 2008, spanning banner ads ...

First Choice focuses on families in 'Arms full' campaign

20 Dec 2007 | by Nikki Sandison

The arms full TV ad, created by Beattie McGuinness Bungay, concentrates on the range of emotions experienced by a father as his son runs into his arms, with the underlying message that being together is brilliant . The TV campaign will be supported by direct mail, online advertising and promotions. First ...

Great marketing is about the personal touch

19 Dec 2007

We all know what it feels like to leave a shop, put down a phone or finish a meeting feeling that we ve really achieved something -- done what we ve set out to do in an efficient and time-saving way. But whether it s braving sullen and unhelpful shop assistants to trawl for last-minute Christmas presents ...

Syzygy creates 'own road' drive for Mazda6 launch

19 Dec 2007 | by Nikki Sandison

LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own...countries in the first few months of 2008. The website is sufpported by an online advertising and email ... the online campaign for each country. The website promotes the benefits of the Mazda6 including its lighter ... example of pan-European integration both online and offline." ...

Online advertising: Top 100 online advertisers

19 Dec 2007

than 80% of the top online advertisers boosted their investment in the medium, with many viewing...merging in 2005 Source: Nielsen Media Research/Marketing Online Advertising Report, 21 March 2007 ...

Direct mail: Top 100 direct mailers

19 Dec 2007

their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates...,838,569 23 21 Shop Direct 10,640,170 15,038,583 24 6 NTL UK* 10,046,698 18 ... - Health Home Shopping 6,217,287 10,028,011 58 - British Heart ... 6 23 21 Shop Direct 36.12 63.88 -35 47 24 6 NTL UK ...

Marketing League Table: Advertising leagues

19 Dec 2007

threat, as the online advertising sector continues to flourish. The coming year will undoubtedly bring...,176,584 33,009,666 -41.91 50 48 Shop 17,441,546 20,004,361 -12 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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