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Brand Republic's top stories of 2007

21 Dec 2007 | by Daniel Farey-Jones

it s all going to crash again because there is too little online adspend to support the market ... , when the search giant lined up a $3.1bn deal to buy online display ad network DoubleClick. Sorrell went ...

US regulator clears Google to acquire DoubleClick

21 Dec 2007 | by Jacquie Bowser

LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising

Brightcove to handle online video for IAC

20 Dec 2007 | by Tristan O'Carroll

LONDON – Online video group Brightcove has sealed an agreement with Ticketmaster and Citysearch...Under the terms of the deal, any IAC business will be able to use Brightcove s online TV platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising ... of Brightcove, said the deal would help IAC to deepen its online properties into video-rich services. IAC has ...

Telegraph.co.uk boosts traffic by almost 2m users

20 Dec 2007 | by Jacquie Bowser

unique users during November to take third place behind Guardian Unlimited and the Daily Mail online....Telegraph.co.uk overtook Times Online with 12.8m unique users, up from 11.1m the month before ... dropped from 169m during October to 160m in November. The Daily Mail online network, which covers ... . Times Online, which includes timesonline.co.uk and www.sunday-times.co.uk , fell to fourth place ...

Over half of US teens use social networking sites

20 Dec 2007 | by Alex Donohue

such as Facebook and MySpace, while 64% create and publish content online, according to a new study....12-17 engaged in creating online content, a figure that has risen from 57% in 2004. Meanwhile ... overall said they watched or shared videos online with friends. Pew, which produces reports that analyse ... to post videos online than girls -- 19% of boys do so compared with just 10% of girls. The full Parent ...

GCap links with iTunes for music sales on station sites

20 Dec 2007 | by Nikki Sandison

featuring links to the Apple online music store....GCap will embed contextual links to the iTunes store within its online players, playlists ... will be supported by on-air trails, live DJ mentions, competitions, newsletters and online promotions across ... listeners will be able to register online to receive five free downloads of live material recorded ...

Microsoft, Google and Yahoo! fined over gambling ads

20 Dec 2007 | by Alex Donohue

The firms, which ran sports betting, gambling and casino ads online, have said they have since ... highlighting the dangers of online gaming. Yahoo! has been fined $3m, and will also donate $4.5m to an ad campaign warning that people who take part in online sports gaming in the US are liable to arrest ...

Ikea to sponsor Housetohome.co.uk over Xmas

19 Dec 2007 | by Emma Barnett

table dressing ideas, plus Christmas space savers. There is also a gift ideas section in the online IKEA ... interest, women s lifestyle and specialist. As well as housetohome.co.uk, IPC Southbank s online ...

Bizarre's Godfrey joins SUMO.tv

19 Dec 2007 | by Fiona Ramsay

and online community, SUMO.tv.....tv offers users more than 3,000 online channels, with more than five million unique users visiting the site ...

Online advertising: Top 100 online advertisers

19 Dec 2007

than 80% of the top online advertisers boosted their investment in the medium, with many viewing...merging in 2005 Source: Nielsen Media Research/Marketing Online Advertising Report, 21 March 2007 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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