to remove filtersUS regulator clears Google to acquire DoubleClick
21 Dec 2007 | by Jacquie Bowser
LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising
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Arla Foods takes Lactofree brand onto TV
21 Dec 2007 | by Nikki Sandison
, sampling, online and PR support.
Center Parcs targets families in Christmas push
20 Dec 2007 | by Joe Thomas
that includes TV, cinema, direct mail and a major online push....DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company will invest more than 300,000 on its online campaign in the first two months of 2008, spanning banner ads ...
Telegraph.co.uk boosts traffic by almost 2m users
20 Dec 2007 | by Jacquie Bowser
unique users during November to take third place behind Guardian Unlimited and the Daily Mail online....Telegraph.co.uk overtook Times Online with 12.8m unique users, up from 11.1m the month before ... dropped from 169m during October to 160m in November. The Daily Mail online network, which covers ... . Times Online, which includes timesonline.co.uk and www.sunday-times.co.uk , fell to fourth place ...
Over half of US teens use social networking sites
20 Dec 2007 | by Alex Donohue
such as Facebook and MySpace, while 64% create and publish content online, according to a new study....12-17 engaged in creating online content, a figure that has risen from 57% in 2004. Meanwhile ... overall said they watched or shared videos online with friends. Pew, which produces reports that analyse ... to post videos online than girls -- 19% of boys do so compared with just 10% of girls. The full Parent ...
GCap links with iTunes for music sales on station sites
20 Dec 2007 | by Nikki Sandison
featuring links to the Apple online music store....GCap will embed contextual links to the iTunes store within its online players, playlists ... will be supported by on-air trails, live DJ mentions, competitions, newsletters and online promotions across ... listeners will be able to register online to receive five free downloads of live material recorded ...
Microsoft, Google and Yahoo! fined over gambling ads
20 Dec 2007 | by Alex Donohue
The firms, which ran sports betting, gambling and casino ads online, have said they have since ... highlighting the dangers of online gaming. Yahoo! has been fined $3m, and will also donate $4.5m to an ad campaign warning that people who take part in online sports gaming in the US are liable to arrest ...
Syzygy creates 'own road' drive for Mazda6 launch
19 Dec 2007 | by Nikki Sandison
LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own...countries in the first few months of 2008. The website is sufpported by an online advertising and email ... the online campaign for each country. The website promotes the benefits of the Mazda6 including its lighter ... example of pan-European integration both online and offline." ...
Online advertising: Top 100 online advertisers
19 Dec 2007
than 80% of the top online advertisers boosted their investment in the medium, with many viewing...merging in 2005 Source: Nielsen Media Research/Marketing Online Advertising Report, 21 March 2007 ...
Marketing League Table: Digital leagues
19 Dec 2007
This may go down as the year in which digital truly entered the mainstream. Online adspend rose...-commerce, 12% CD-ROM, 2% email, 3% ads, 2% search, 5% other online marketing. Clients include ICI, Volvo ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
