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Getting the best from budgets in belt-tightening 2008

21 Dec 2007

, and the boom in online social networking is fuelling sales on the web. This is highlighted by our recent study ... and, in combination with more traditional tools such as the use of catalogues to drive people online ... . Meanwhile, the IAB has registered recorded online advertising spend for the first half of 2007 at 1.3bn ...

Electoral Roll opt-out hits 40%

19 Dec 2007 | by Staff

fraud and to help authenticate the identity of consumers shopping on the Internet. The size ...

Direct mail: Top 100 direct mailers

19 Dec 2007

their spend significantly as more work is moved online. In addition, despite talk of better targeting, rates...,838,569 23 21 Shop Direct 10,640,170 15,038,583 24 6 NTL UK* 10,046,698 18 ... - Health Home Shopping 6,217,287 10,028,011 58 - British Heart ... 6 23 21 Shop Direct 36.12 63.88 -35 47 24 6 NTL UK ...

The Marketing Effect wins ethnic volunteering brief

17 Dec 2007 | by Alex Donohue

campaign incorporating direct mailings, cinema, billboards, radio, press, online, and social media sites ...

TMN to acquire Internet Business Group for £9.8m

14 Dec 2007 | by Nikki Sandison

LONDON - Online direct marketing group TMN has agreed to acquire online advertising and media group...agency TMN Media; full service digital advertising agency EDR; online fieldwork service arm ID Factor ... online direct marketing service range with a view to controlling more of advertisers online spend ... our strategic focus on building an enlarged group providing a broad range of high quality, online ...

Future Plus wins customer publishing brief for WorldStores

14 Dec 2007 | by Alex Donohue

print title for WorldStores, the online household furnishings and electronics retailer....magazines. WorldStores, which specialises in niche online retailing of home, garden and electronics ... would increase awareness of its brand and boost its share in the online consumer retail business ... first major foray into acquiring new customers away from our established online acquisition methods ...

Campaign Annual 2007: That was the year that was - Adland's 2007

14 Dec 2007 | by John Tylee

mainstream agencies fearful the parade would pass them by, busily recruiting online specialists, but digital shops staffed up as their businesses grew. Direct agencies, rapidly growing their digital offerings ... Group UK. Leo Burnett, the Publicis sister shop, also endured top-level turmoil. Jim Thornton left ...

Campaign Annual 2007: Top 10 Direct Mail Campaigns

14 Dec 2007

associated with work from traditional creative shops, proving Rapier's ability to challenge preconceived ... was designed to show the impact and effect using integrated online and direct communications through ...

Campaign Annual 2007: Top 10 Radio Ads

14 Dec 2007

online at www.parkinsons.org.uk. 7. NANDO'S 'CHICKEN MONOLOGUES' The madness of the Nando's ads ... . For more time shopping. And less time listening to ads. Tesco. Every little helps. ...

Campaign Annual 2007: Top 10 DM Creative Directors

14 Dec 2007

of an international network shop. His most highly acclaimed work, the "smoke is poison" campaign for Cancer Research ... and Lexus, ensuring the independent shop maintains its strong creative reputation. 5. John Townshend ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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