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LONDON – Online video group Brightcove has sealed an agreement with Ticketmaster and Citysearch owner IAC to create and distribute online video services.
The digital medium prospered during 2006 as UK marketers ploughed money into web campaigns. More than 80% of the top online advertisers boosted their investment in the medium, with many viewing the channel as a way to acquire customers and build their brands. The Top 100 spent £257m on digital display...
LONDON - The proportion of older people to the overall online population is growing, with the opposite true for under 25s, according to research by Nielsen Online.
LONDON - Independent producer Bullseye Television is expanding its online TV presence on Joost, and is in talks with an unnamed mobile phone operator to launch a Braindead mobile TV channel. The mobile service will feature shorter versions of the programming available to Joost users.
LONDON - IPC Media has opened up its flagship websites to advertisers across Europe in a bid to cash in on the continent's booming online ad market.
Shoppers will spend less offline but more online this Christmas, according to a survey by ComScore, but what do the public think about shopping online? Here you can see a short video on how much shopping consumers plan to do online for Christmas and what they will be buying.
Marie Claire's website is relaunching in 2008.
LONDON - UKTV, the pay-TV broadcaster, plans to more closely integrate its online and broadcast presence, having merged its new media and TV departments into one team.
LONDON - As a rising number of Christmas shoppers look to the web, Marketing examines the brands most likely to benefit.
LONDON - The online industry has failed to agree on a single system for media planning and buying – with six providers’ systems now vying for adoption by the sector.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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