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Brand Republic's top stories of 2007

it s all going to crash again because there is too little online adspend to support the market ... , when the search giant lined up a $3.1bn deal to buy online display ad network DoubleClick. Sorrell went ...

Getting the best from budgets in belt-tightening 2008

, and the boom in online social networking is fuelling sales on the web. This is highlighted by our recent study ... and, in combination with more traditional tools such as the use of catalogues to drive people online ... . Meanwhile, the IAB has registered recorded online advertising spend for the first half of 2007 at 1.3bn ...

Arla Foods takes Lactofree brand onto TV

, sampling, online and PR support.

US regulator clears Google to acquire DoubleClick

LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising

Telegraph.co.uk boosts traffic by almost 2m users

unique users during November to take third place behind Guardian Unlimited and the Daily Mail online....Telegraph.co.uk overtook Times Online with 12.8m unique users, up from 11.1m the month before ... dropped from 169m during October to 160m in November. The Daily Mail online network, which covers ... . Times Online, which includes timesonline.co.uk and www.sunday-times.co.uk , fell to fourth place ...

Over half of US teens use social networking sites

such as Facebook and MySpace, while 64% create and publish content online, according to a new study....12-17 engaged in creating online content, a figure that has risen from 57% in 2004. Meanwhile ... overall said they watched or shared videos online with friends. Pew, which produces reports that analyse ... to post videos online than girls -- 19% of boys do so compared with just 10% of girls. The full Parent ...

GCap links with iTunes for music sales on station sites

featuring links to the Apple online music store....GCap will embed contextual links to the iTunes store within its online players, playlists ... will be supported by on-air trails, live DJ mentions, competitions, newsletters and online promotions across ... listeners will be able to register online to receive five free downloads of live material recorded ...

Microsoft, Google and Yahoo! fined over gambling ads

The firms, which ran sports betting, gambling and casino ads online, have said they have since ... highlighting the dangers of online gaming. Yahoo! has been fined $3m, and will also donate $4.5m to an ad campaign warning that people who take part in online sports gaming in the US are liable to arrest ...

First Choice focuses on families in 'Arms full' campaign

The arms full TV ad, created by Beattie McGuinness Bungay, concentrates on the range of emotions experienced by a father as his son runs into his arms, with the underlying message that being together is brilliant . The TV campaign will be supported by direct mail, online advertising and promotions. First ...

Great marketing is about the personal touch

We all know what it feels like to leave a shop, put down a phone or finish a meeting feeling that we ve really achieved something -- done what we ve set out to do in an efficient and time-saving way. But whether it s braving sullen and unhelpful shop assistants to trawl for last-minute Christmas presents ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.