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UOB awards digital account to Arc

The Publicis Groupe agency will be expected to revamp UOB s websites to generate greater traffic and consumer engagement. We are committed to improving the online banking experience of our customers, and working with a specialist digital agency will help lead us in that direction, said Terence Khoo, head ...

Brand Republic's top stories of 2007

it s all going to crash again because there is too little online adspend to support the market ... , when the search giant lined up a $3.1bn deal to buy online display ad network DoubleClick. Sorrell went ...

Getting the best from budgets in belt-tightening 2008

, and the boom in online social networking is fuelling sales on the web. This is highlighted by our recent study ... and, in combination with more traditional tools such as the use of catalogues to drive people online ... . Meanwhile, the IAB has registered recorded online advertising spend for the first half of 2007 at 1.3bn ...

Arla Foods takes Lactofree brand onto TV

, sampling, online and PR support.

Time Out turns to agency backing

international magazines titles and increase the amount of content and functionality available online in the key ...

US regulator clears Google to acquire DoubleClick

LONDON - US regulators have cleared Google's $3.1bn (£1.56bn) acquisition of online advertising

Brightcove to handle online video for IAC

LONDON – Online video group Brightcove has sealed an agreement with Ticketmaster and Citysearch...Under the terms of the deal, any IAC business will be able to use Brightcove s online TV platform to publish video content to their websites, manage syndication and viral distribution, integrate advertising ... of Brightcove, said the deal would help IAC to deepen its online properties into video-rich services. IAC has ...

Center Parcs targets families in Christmas push

that includes TV, cinema, direct mail and a major online push....DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company will invest more than 300,000 on its online campaign in the first two months of 2008, spanning banner ads ...

Telegraph.co.uk boosts traffic by almost 2m users

unique users during November to take third place behind Guardian Unlimited and the Daily Mail online....Telegraph.co.uk overtook Times Online with 12.8m unique users, up from 11.1m the month before ... dropped from 169m during October to 160m in November. The Daily Mail online network, which covers ... . Times Online, which includes timesonline.co.uk and www.sunday-times.co.uk , fell to fourth place ...

Over half of US teens use social networking sites

such as Facebook and MySpace, while 64% create and publish content online, according to a new study....12-17 engaged in creating online content, a figure that has risen from 57% in 2004. Meanwhile ... overall said they watched or shared videos online with friends. Pew, which produces reports that analyse ... to post videos online than girls -- 19% of boys do so compared with just 10% of girls. The full Parent ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.