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Syzygy creates 'own road' drive for Mazda6 launch

LONDON - Syzygy has created an online campaign and website, based on the theme of 'create your own...countries in the first few months of 2008. The website is sufpported by an online advertising and email ... the online campaign for each country. The website promotes the benefits of the Mazda6 including its lighter ... example of pan-European integration both online and offline." ...

Measuring a brand's image against consumer experience

introduced an online forum where members of the public can give feedback and ideas to the marque s engineers ... for authenticity. Online brands dominate the top rankings in the travel market as they do in financial services ... technology platform that has allowed it to make considerable improvements to its customers online experience ...

Indian brands expand horizons

of British corner shops and curry houses - and, by extension, brands such as Cobra beer and Patak s spices ...

The year's top 10 legal cases for marketers

online, and to ensure they know where to find that information. TUPE Hunt v Storm Communications ...

Car marques in customer push

The agency has been briefed to create a series of campaigns, spanning both online and offline, but it does not affect Land Rover s relationship with direct shop Wunderman. Work will include direct and email activity and point-of-sale material. The promotional work will be created centrally ...

Jaguar Cars rated top UK online experience

LONDON - Jaguar Cars' website has been rated as the top online destination for the consumer goods...Jaguar beat runners up, including Magnet , Reebok , Burberry and Durex brand owner SSL to come top in Blast Radius s Best UK Online Experience survey 2007, which analysed 20 of the UK s top consumer brands. Independent mystery customers and Blast Radius s internal panellists rated Jaguar Cars a ...

City Republic: Emap, Sainsbury's, Porsche and WSJ ambitions

previously been regarded as the online newspaper holy grail) and that News Corp was in rude financial health ...

Automotive industry could be forced into CO2 warnings

produced by car manufacturers and questioned how the strategy could be enforced online. The 20% total space ...

Thoroughly modern mothers

% more on their weekly grocery shopping than the average female main shopper and spent 8% more ... in an online survey and discussion forum where they were questioned about marketing and advertising, and asked ...

Publicis Dialog pushes Renault Laguna launch

the message that Renault s latest model is one of the most reliable, well-built cars on the road. An online ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.