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Center Parcs targets families in Christmas push

that includes TV, cinema, direct mail and a major online push....DRTV ad, and Center Parcs largest ever online marketing initiative. The short break holiday company will invest more than 300,000 on its online campaign in the first two months of 2008, spanning banner ads ...

First Choice focuses on families in 'Arms full' campaign

The arms full TV ad, created by Beattie McGuinness Bungay, concentrates on the range of emotions experienced by a father as his son runs into his arms, with the underlying message that being together is brilliant . The TV campaign will be supported by direct mail, online advertising and promotions. First ...

Rocco Forte targets regular visitors with email campaign

The campaign will target current and previous Rocco Forte C oll ection customers by email and mailings, offering recipients Christmas shopping weekends, complimentary room upgrades and afternoon teas to encourage repeat stays. Rocco Forte Collection currently has three UK locations in Edinburgh, London ...

TfL to offer Oyster users free iTunes songs

Travellers who use Oyster's online auto top-up facility will be given the opportunity to download five free songs from the iTunes Store, which now offers about 5m tracks. The partnership will be supported by online and offline marketing communications created by Chemistry. The work will include press ...

California drafts in stars for ads

to attract wealthy tourists from the UK and Ireland. It will be supported by online and press activity ...

Emirates reviews £35m global media business

. The online execution runs for 14 hours and 40 minutes - the same length as flights to the destination from ...

Birmingham seeks digital shop for tourism site revamp

. It also offers information on travelling in and around the city and online bookings for hotels ... that for anyone considering a holiday or planning a business trip, Birmingham is easy to find online and the site ...

Schwarzenegger to star in UK campaign

wealthy tourists from the UK and Ireland. It will be supported by online and press activity ...

Measuring a brand's image against consumer experience

introduced an online forum where members of the public can give feedback and ideas to the marque s engineers ... for authenticity. Online brands dominate the top rankings in the travel market as they do in financial services ... technology platform that has allowed it to make considerable improvements to its customers online experience ...

Hotline: Marriott Hotels and Resorts hires Amp

that will launch next year. The campaign will run across TV, press, outdoor and online from January.

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.