Marketing League Table: Design leagues
19 Dec 2007
, and clients are confused about what agencies specialise in, so shops must get their act together if the sector
threat, as the online advertising sector continues to flourish. The coming year will undoubtedly bring...,176,584 33,009,666 -41.91 50 48 Shop 17,441,546 20,004,361 -12 ...
, and clients are confused about what agencies specialise in, so shops must get their act together if the sector
This may go down as the year in which digital truly entered the mainstream. Online adspend rose...-commerce, 12% CD-ROM, 2% email, 3% ads, 2% search, 5% other online marketing. Clients include ICI, Volvo ...
, particularly online. Financial PR work is booming too, with many benefiting from the increased flow of big
shopping, 3% other. www.gfknop.com 3 Ipsos MORI Founded 1946. Subsidiary Ipsos. Chief executive ... shopping, 10% other. www.synovate.com Research International* Founded 1973. Subsidiary WPP. Chief ... % qualitative, 18% continuous/syndicated, 1% mystery shopping, 1% other. www.icmresearch.co.uk 8 ...
,606,493 84.22 47 47 TMW (The Media Works) 12,971,667 14,011,372 -7.42 48 58 Media Shop ...
. Managing director Eddie May. 85% PR, 15% event management. Clients include Umbro, UK Online ...
% Online Staff turnover 2006 turnover 2005 chng ...
. With online adspend increasing by £417.1m in the first half of 2007 to £1.3bn, accounting for almost 15 ... by 72%. Total online spend for the 12 months to June 2007 stood at £2.4bn, compared with £2bn ... that ran not only online, but in the press and on London Underground. 'Twelve months ago, I would have ...
, backing up the activity with online and broadcast spend to reassure the grocers that the promotion ... sell themselves as multi-discipline shops. Haygarth director Damian Charles, whose company has been ... is where the sector goes next. The trend is toward bigger shops capable of offering a range of services ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.