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Sweaty Betty awards affiliate marketing account to LinkShare

29 Dec 2008 | by Fiona Ramsay

and drive online traffic with a new affiliate marketing programme....showcase the strength of the retailer's online offering, while maintaining a cost effective sales channel ... surveyed are planning to decrease their offline spending compared to 46% who intend to lower their online ... third (39%) plan to undertake further research using multiple online channels. ...

PG Tips monkey in Morecambe and Wise ad tribute

25 Dec 2008 | by Caroline Lovell

90 second online ad, created by AKQA, which featured Monkey dressed up as the Queen, attempting ...

Emergency gas TV campaign launches

25 Dec 2008 | by Hadassah Nymark

as well as online screen grabs. The independent distribution networks of National Grid, Northern Gas ...

Kellogg's ties with jeans website for slimming campaign

24 Dec 2008 | by Ed Kemp

LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch...will also include a link through to the ilovejeans.com website and a guide to helping people shop ...

Ringo Starr and Bruce Willis in Aviva ad

23 Dec 2008 | by Staff

The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...

Peta hits back at Burger King perfume with a parody called Gore

23 Dec 2008 | by Jennifer Whitehead

Burger King hit the headlines last week when it launched a meat-scented cologne called 'Flame', which is being sold in New York and online, and is touted as "the scent of seduction, with a hint of flame-broiled meat". Peta's version of the scent, which it's dubbed 'eau de mort', is called Gore ...

The Body Shop moves global ad account out of Leagas Delaney

23 Dec 2008 | by Caroline Lovell

LONDON - The Body Shop has dropped Leagas Delaney as its retained ad agency as it moves all...was handed The Body Shop creative ad account in August 2007 following a three-month review overseen ... as an ethical beauty brand. A spokesman for The Body Shop said: "The Body Shop can confirm that its creative ... director Nikki Austen." The appointment of Leagas Delaney was The Body Shop's biggest investment ...

Whittard of Chelsea on brink of collapse

23 Dec 2008 | by Dan Leahul

the future for Whittard's 130 retail shops looks increasingly dark. If the company were sold, it could go ... to the retailer this week. Despite a late Christmas shopping rush, hundreds of other high street retailers face ... the wire shopping baskets, displays, safes, ladders, mops buckets and office supplies. Woolworth stores ...

TBWA\London on notice as E.ON calls £20m creative review

23 Dec 2008 | by Darren Davidson

. The 30m media planning and buying account, which includes online, is unaffected by the decision. It moved ...

Mother and Yell split after two years as contract draws to an end

23 Dec 2008 | by Caroline Lovell

that Yell has no plans to hold a pitch for the above-the-line account as it shifts its focus to online to support Yell's online directory. In a joint statement with Mother, a Yell spokesman said: "Yell ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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