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Peta hits back at Burger King perfume with a parody called Gore

Burger King hit the headlines last week when it launched a meat-scented cologne called 'Flame', which is being sold in New York and online, and is touted as "the scent of seduction, with a hint of flame-broiled meat". Peta's version of the scent, which it's dubbed 'eau de mort', is called Gore ...

EXCLUSIVE: Gould and Lammy at Labour blogging meeting

from Blue State Digital, the US-based company which managed Obama s online operations and is opening a ...

ActionAid targets Tesco

ActionAid has kicked off an online PR campaign to shame Tesco into paying more money to its...marketing agency Nonsense at the beginning of December to handle the online campaign. We are placing ...

Glasgow shop hired to promote Rennie Mackintosh

A Glasgow agency is to promote the legacy of the artist Charles Rennie Mackintosh in the West of Scotland.

College Hill swoops for digital outfit

with online financial reporting, IR websites and digital solutions College Hill Chairman Alex Sandberg said: Online financial reporting and online PR are vital skills today. Add creativity to the mix, which Tonic ...

Online agency launches virtual mall

Onlinefire been hired to launch MyMall, a virtual shopping mall that uses 3D graphics to simulate...MyMall offers over 500 brands in 36 categories from hotels to clothing. The online shopping mall ... that have signed up include Ryman and Halifax. Onlinefire, the creative online agency, will target people who are new to online shopping or find it confusing. The agency will work on a PR campaign to engage ...

Healthcare: The Week in Healthcare

. It will be headed up by life sciences managing partner Sue Charles. - Baxter has turned to healthcare shop Ashley ...

Campaigns: Retail - Netto overcomes 'discount' image

PR agency, Public, to re-educate consumers who believed they would be judged negatively for shopping ...

Campaigns: Broadcast/digital - 5 Live Football player scores with fans

: August 2008 Budget: C. £20,000 The 5 Live Football Player is an online widget that delivers 5 Live ... grassroots football fans congregate online and communicated with them one-on-one, adjusting the player ... pieces of online coverage drove most traffic. RESULTS The player was downloaded more than 1.5 million ...

Healthcare: GCI Health loses MD after C&W merger

The move has prompted the departure of GCI Health MD Paul Keirnan, whose role has been made redundant as a result of the merger. The GCI Health brand was formed out of the merger of C&W and GCI this summer (PRWeek, 11 July). The three-strong outfit was launched as a conflict shop for C&W's healthcare ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.