New Jamie Oliver homewares line backed by direct campaign
04 Nov 2008 | by Joe Thomas
the Nintendo DS game What's Cooking? Jamie Oliver, which comprises original recipes and an interactive shopping ...
, leaflets, an e-marketing campaign and online banners, all produced by Chocolate. John Moss, loyalty ...
the Nintendo DS game What's Cooking? Jamie Oliver, which comprises original recipes and an interactive shopping ...
, a microsite and online banner advertising. Users can create tailored appeals through the campaign microsite, which produces an online poster with the customer's photograph and a charity style headline. A ...
will be supported by direct mail and online activity. The campaign, which breaks on 13 October, was produced ...
The agency won the business, worth 2m, following a lengthy pitch process handled by the AAR. Tequila/London, Tullo Marshall Warren and EHS Brann Cirencester also pitched for the work. Partners will now be given the brief to create an integrated online and offline CRM campaign targeting pregnant ...
brands move to email to engage with customers. 'It makes sense to communicate with an online customer via an online channel,' says Chris Dickens, head of strategy at direct agency Geronimo. Banks, lenders ...
The marketing drive, which is called 'Partners for Growth' and showcases how Royal Mail has helped business customers, breaks in October across TV, digital and press. The ads will explain how businesses such as gift provider Hotel Chocolat and online lingerie retailer Figleaves.com have successfully used ...
of the Range Rover Sport on the 'red-blooded' recipient. The online element of the campaign involves targeted ...
Group which specialises in branded content, as well as online advertising and direct marketing. Mark ...
tier-one sponsor and sustainability partner of the 2012 Olympics. BP uses a number of shops ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.