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Sweaty Betty awards affiliate marketing account to LinkShare

and drive online traffic with a new affiliate marketing programme....showcase the strength of the retailer's online offering, while maintaining a cost effective sales channel ... surveyed are planning to decrease their offline spending compared to 46% who intend to lower their online ... third (39%) plan to undertake further research using multiple online channels. ...

Kellogg's ties with jeans website for slimming campaign

LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch...will also include a link through to the ilovejeans.com website and a guide to helping people shop ...

Channel 4 awards web advertising for Celebrity Big Brother to eType

eType will handle all the display advertising for the site at channel4.com/bigbrother, which launches on 28 December, in advance of the new TV show launching on 2 January. The show will run for three weeks and the online destination will be the first stop for fans looking to get all the updates from ...

Aviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign

BBDO, will launch on 26 December across national broadcast, print, outdoor and online media ...

Paramount promotes Watchmen film in social gaming community PlayStation Home

games. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop ...

Google study argues ads on YouTube have higher brand impact than on TV

Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing ... as an online survey with a sample of 1,800 to measure the results. The move comes as Google is planning to drive advertising on its YouTube online video platform with a new agency incentive programme to launch ...

Travel comparison site scales back due to recession

for us launching a new online travel business.' Travel.co.uk launched in July providing price ...

Lowe out of £20m John Lewis ad pitch

running a multi-million pound Christmas ad campaign, created by Lowe, with TV, outdoor, print and online ...

Blue Chip Vacations hires Flybe marketer Neil Simpkin

Simpkin joins from low-cost airline Flybe, where he held a variety of marketing positions including, most recently, head of digital and loyalty marketing. In the position he was responsible for online customer retention and acquisition across Europe, increasing the percentage of sales taken through ...

Motorola launches £1,400 mobile phone despite credit crunch

LONDON - Motorola is running a £2m print, outdoor and online campaign for its £1,400 Aura mobile...president of marketing, EMEA, said the campaign was targeting an upmarket audience through online marketing ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.