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Digital Cinema Media replaces branding iron idents

22 Dec 2008 | by Nicola Clark

focal point to the group's communications and will be integrated into both its print and online ...

Marketing's Digital Agencies League Table 2008

12 Dec 2008 | by Staff

Advertising Bureau (IAB). But the industry is not without its critics, who claim online investment must

Conservative Party embraces digital campaigning with senior appointment

11 Dec 2008 | by Gemma Charles

spokesman for online campaigning for the Conservative Party....Hunt's duties will include fronting online campaigning activities in the media, championing digital communications among his parliamentary colleagues and spreading the new media message ... on the appointment, Jeremy Hunt said: The election of Barack Obama shows the political party that wins the online ...

ASA study finds food ads comply with childhood obesity code

11 Dec 2008 | by Miranda Fitzgerald

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle ... that breached the code most, with 3% of online ads failing to comply with it. The report states that the medium ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

Media spent 50.6m, up 500.8%. And as supermarkets jostled for consumers' shopping baskets, Morrisons ...

Pepsi Max viral features model Kelly Brook

10 Dec 2008 | by Fiona Ramsay

Brook is starring in a 60-second digital film created for Pepsi MAX by digital agency Graphico. The film is being used for online ads and activity across a number of digital media channels including Facebook, Sky Sports network, FHM and The Sun while also appearing on the PepsiMAX web and mobile sites ...

John Lewis adds consumer comments to website

10 Dec 2008 | by Fiona Ramsay

LONDON - John Lewis is aiming to boost online sales by adding consumers' product suggestions...John Lewis Direct, the online arm of John Lewis department stores, has added software from Omniture Merchandising to its site to improve online merchandising to its customers using dynamic landing pages and contextual promotional banners. John Lewis Direct will provide visitors with relevant ...

Vestas sponsors CNN's Planet in Peril documentary

10 Dec 2008 | by Fiona Ramsay

Vestas' sponsorship of the programme, which launches on Friday, includes ten-second sponsorship around the documentary and advertising within each break. Online, Vestas will exclusively sponsor the Planet in Peril microsite with banner ads. The deal also includes exclusive sponsorship of the CNN ...

School Food site in UN charity tie

09 Dec 2008 | by Fiona Ramsay

LONDON - The School Food Trust charity is launching an online campaign to promote its Really Good...encourages schools to register for the initiative online. The schools then receive a table in a 'virtual ...

Government's 'alcohol code' puts onus on supermarkets and licensees

09 Dec 2008 | by Gemma Charles

believes industry and government should work together to eradicate bad promotions, whether in shops, super ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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