PG Tips monkey in Morecambe and Wise ad tribute
25 Dec 2008 | by Caroline Lovell
90 second online ad, created by AKQA, which featured Monkey dressed up as the Queen, attempting ...
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Sweaty Betty awards affiliate marketing account to LinkShare
29 Dec 2008 | by Fiona Ramsay
and drive online traffic with a new affiliate marketing programme....showcase the strength of the retailer's online offering, while maintaining a cost effective sales channel ... surveyed are planning to decrease their offline spending compared to 46% who intend to lower their online ... third (39%) plan to undertake further research using multiple online channels. ...
Emergency gas TV campaign launches
25 Dec 2008 | by Hadassah Nymark
as well as online screen grabs. The independent distribution networks of National Grid, Northern Gas ...
Google gives staff smartphone instead of Christmas bonus cash
24 Dec 2008 | by Dan Leahul
online. Apple's iPhone 3G sold 1m handsets in three days. The free phones will be given out to staff ...
Kellogg's ties with jeans website for slimming campaign
24 Dec 2008 | by Ed Kemp
LONDON - Kellogg's has agreed a partnership with online denim retailer ilovejeans.com to launch...will also include a link through to the ilovejeans.com website and a guide to helping people shop ...
Horlicks sponsors weekday GMG Smooth Radio show
24 Dec 2008 | by Dan Leahul
The campaign will promote Horlicks current marketing strategy as a night time beverage for people's everyday "wind down" routine. Horlicks will have an online presence on the Smooth Radio websites ... request feature in the 10pm slot, where listeners will be able to go online at the Smooth Radio websites ...
Ringo Starr and Bruce Willis in Aviva ad
23 Dec 2008 | by Staff
The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
Peta hits back at Burger King perfume with a parody called Gore
23 Dec 2008 | by Jennifer Whitehead
Burger King hit the headlines last week when it launched a meat-scented cologne called 'Flame', which is being sold in New York and online, and is touted as "the scent of seduction, with a hint of flame-broiled meat". Peta's version of the scent, which it's dubbed 'eau de mort', is called Gore ...
The Body Shop moves global ad account out of Leagas Delaney
23 Dec 2008 | by Caroline Lovell
LONDON - The Body Shop has dropped Leagas Delaney as its retained ad agency as it moves all...was handed The Body Shop creative ad account in August 2007 following a three-month review overseen ... as an ethical beauty brand. A spokesman for The Body Shop said: "The Body Shop can confirm that its creative ... director Nikki Austen." The appointment of Leagas Delaney was The Body Shop's biggest investment ...
Times Online traffic growth pushes it ahead of MailOnline
23 Dec 2008 | by Jacquie Bowser
LONDON - Times Online increased its unique user traffic by over 5% in November to overtake...Times Online's users jumped 5.5% to hit a record 21.6m during the month, while the site's UK users climbed 1.6% to hit 7.2m. Zach Leonard, News International director of digital strategy ... Following the Times Online's strong performance, MailOnline, which includes the Daily Mail and Mail ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
