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Opinion: Surprisingly, integration is still a hot topic

value for money by employing separate DM, display online media, offline media and search-only agencies ... of online, offline, above and below the line is more vital now than ever before. Not only for the strategic ...

Obama to appear in public service ad campaign

Normal 0 Obama will appear in a press and online campaign above the headline "Be the change. Mentor a child". There may also be a companion video clip that can be watched online. The campaign, produced on behalf of ServiceNation.org , is timed for National Mentoring Month, which has been ...

Omnicom to shed 3,500 jobs

affected by the cuts is media shop PHD, which is laying off 30 people and closing its Atlanta office ...

Marketingmagazine.co.uk relaunches with new content and information services

marketing professionals essential information and services in an accessible online format....Marketing continues to be part of Haymarket s Brand Republic online network of advertising, marketing and media sites but it has expanded its online remit with a host of new content features and services. Rather than replicate the magazine format online, the new Marketing website organises ...

Duncan Bird and James Cooper step down at Another Anomaly

is rejoining Dare, the Cossette Communications-owned digital shop he left in November 2007 where he spent two ... to the recent capture of the global Umbro account as a sign of good health. Anomaly set up its spin-off shop 16 ...

Toluna launches low cost online poll

LONDON - Toluna has launched QuickSurveys, an online polling service that is cheaper than online...the beginning of a new era for online research. QuickSurveys are fast, easy, affordable and accessible by all ...

Howse Jackson forms affinity partnership with Bauer Media

's leading brands, whilst the brands win by having a shop window for their products. "We are delighted ... an online version of its United magazine. ...

Geronimo appoints Ismail to boost digital team

, the Arabian Canal. Ismail is the co-founder of Adgrads, the online community that supports graduates ...

DM industry invited to define role in digital age

has become startlingly clear that the blurring lines between online, offline, above-the-line and below ... vehicle both for customer acquisition and retention, through online and offline channels." Visitors ...

Bigmouthmedia appoints Stelter as head of client strategy

-based Range Online Media. Stelter said: "The internet marketing business is rapidly maturing. As the sector ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.