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Burger King launches meat-scented fragrance

The men's fragrance, which is being sold at a New York retailer and online, is being touted as "the scent of seduction, with a hint of flame-broiled meat". Meat-loving consumers can buy a bottle of the scent for just $3.99. Burger King has also launched a website called FireMeetsDesire ...

Top 10 Marketing moments of 2008

, won and declared online. Online newswire, Slate, called the election a full 90 minutes before ...

PG Tips monkey gets sozzled in spoof Christmas speech

's Christmas speech in a new online ad created by AKQA.

Media: Hit or Miss - Food Standards Agency slammed for handling of Irish pork scare

it finally did, the information available online from London did not include any specific advice to retailers ...

ASA study finds food ads comply with childhood obesity code

The ASA surveyed 927 ads across a variety of media, including TV, radio, online, press, posters and direct mailings. It found only 1% of the ads breached the code that was introduced last year to tackle ... that breached the code most, with 3% of online ads failing to comply with it. The report states that the medium ...

Biggest brands: Top 100 advertisers 2008

Media spent 50.6m, up 500.8%. And as supermarkets jostled for consumers' shopping baskets, Morrisons ...

Twinings launches Christmas direct marketing campaign

their average spend." An interactive online forum will also be available to customers who join the Tasters Club ...

Interflora takes legal action against M&S for Google AdWord bidding

LONDON - Interflora UK is suing Marks & Spencer and online florist Flowers Direct Online over...Flowers Direct Online appeared to be using the keywords. Normal 0 In the US, Nike filed a ...

Ocado launches value range to take on Tesco

The 21-strong range comprises meat cuts, ready meals and dairy products which are priced cheaper than Waitrose own-brand products. Launch products include St Ivel Semi Skimmed Milk, Dovecote Park British Beef Mince and Kitchen Classics Sweet and Sour Chicken Rice. Over the next few months the online ...

Media: Things we like

.com is currently featuring an online advent calendar sponsored by Elizabeth Arden. Visitors who click on a day ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.