to remove filtersAviva enlists Ringo Starr and Alice Cooper for Norwich Union name change campaign
22 Dec 2008 | by Staff
BBDO, will launch on 26 December across national broadcast, print, outdoor and online media ...
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Ringo Starr and Bruce Willis in Aviva ad
23 Dec 2008 | by Staff
The campaign, by AMV BBDO will run across TV, print, outdoor and online media for six months. The first TV execution, which launched today, sees the start asking themselves "would this have happened if my name had been...?" Amanda Mackenzie, chief marketing officer at Aviva, said: "As our business ...
Marketing's Adwatch of the Year 2008
17 Dec 2008 | by Gail Kemp
the likes of Lulu, Denise van Outen and Richard Hammond going about their shopping, backed by a catchy Take ... enough exposure (usually about 40 spots a week) are then sent to TNS and researched online among 1000 16 ...
Top 10 ads with the highest recall in a single week in Adwatch 2008
17 Dec 2008 | by Staff
in 50s musical, with Antonio Banderas taking a guest spot. 12.12.07 Tesco. The Spice Girls shop ...
Top 10 Marketing moments of 2008
17 Dec 2008 | by Nicola Clark
, won and declared online. Online newswire, Slate, called the election a full 90 minutes before ...
College Hill swoops for digital outfit
16 Dec 2008 | by Alec Mattinson
with online financial reporting, IR websites and digital solutions College Hill Chairman Alex Sandberg said: Online financial reporting and online PR are vital skills today. Add creativity to the mix, which Tonic ...
Biggest brands: Top 100 advertisers 2008
11 Dec 2008 | by Amanda Nottage
Media spent 50.6m, up 500.8%. And as supermarkets jostled for consumers' shopping baskets, Morrisons ...
New-Business Rankings: 5 December 2008
05 Dec 2008
Renault, Boots, Apple (online) 3 3 MediaCom 107.4 49 ... 20.0 - 20.0 1 Sky (online) DM ACCOUNTS 1 1 Chemistry ...
The Work: New Campaigns - The World
05 Dec 2008
Films Exposure: Cable TV, cinema, online THE LOWDOWN The Russian government is adopting scare ... Post-production: wevie.tv Exposure: TV, online THE LOWDOWN Sony is promoting its new ...
The Week in City & Corporate
04 Dec 2008
-Ziff's UK and European operations. Bottle PR has won three online brands including leading personal ... . The agency has also won helphound.com, an online business review site, and everydaysale.co.uk, a voucher ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
