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Peta hits back at Burger King perfume with a parody called Gore

Burger King hit the headlines last week when it launched a meat-scented cologne called 'Flame', which is being sold in New York and online, and is touted as "the scent of seduction, with a hint of flame-broiled meat". Peta's version of the scent, which it's dubbed 'eau de mort', is called Gore ...

WWF in fundraising drive with polar bear adoption scheme

LONDON - WWF UK is promoting its latest fund-raising scheme with an online acquisition campaign

ActionAid targets Tesco

ActionAid has kicked off an online PR campaign to shame Tesco into paying more money to its...marketing agency Nonsense at the beginning of December to handle the online campaign. We are placing ...

Obama to appear in public service ad campaign

Normal 0 Obama will appear in a press and online campaign above the headline "Be the change. Mentor a child". There may also be a companion video clip that can be watched online. The campaign, produced on behalf of ServiceNation.org , is timed for National Mentoring Month, which has been ...

Glasgow shop hired to promote Rennie Mackintosh

A Glasgow agency is to promote the legacy of the artist Charles Rennie Mackintosh in the West of Scotland.

Deaf-focused social network launched

MyDeafLife.com offers a social networking and commercial opportunity for the deaf community, as well as access to online learning, video entertainment and deaf-focused content. Members will also have access to British and international sign language recaps of the latest news, sports and health ...

Big Lottery Fund in online consultation initiative

LONDON - The Big Lottery Fund has launched a website to encourage the public to suggest ways in which Lottery money should be spent.

Arsenal stars promote cancer charity campaign

The ad is being shown online to promote the club's be a gooner. be a giver" campaign. Arsenal players will donate a day's wages to the charity, and will dedicate its Premier League match against Liverpool to the charity. Steve Shannon, creative director at brothers and sisters, said: "We were happy ...

Healthcare: The Week in Healthcare

. It will be headed up by life sciences managing partner Sue Charles. - Baxter has turned to healthcare shop Ashley ...

Healthcare: GCI Health loses MD after C&W merger

The move has prompted the departure of GCI Health MD Paul Keirnan, whose role has been made redundant as a result of the merger. The GCI Health brand was formed out of the merger of C&W and GCI this summer (PRWeek, 11 July). The three-strong outfit was launched as a conflict shop for C&W's healthcare ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.