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Albion creates digital banners for Skype Christmas push

23 Dec 2008 | by Hadassah Nymark

LONDON - Albion is urging people to stay in touch this Christmas with a new online banner for Skype.

Paramount promotes Watchmen film in social gaming community PlayStation Home

19 Dec 2008 | by Fiona Ramsay

games. They can create their own custom avatar, decorate their personal apartment, play mini-games, shop ...

Google study argues ads on YouTube have higher brand impact than on TV

19 Dec 2008 | by Fiona Ramsay

Partnering with Motorola and its agency Mindshare, and General Motors Europe, the Online Testing ... as an online survey with a sample of 1,800 to measure the results. The move comes as Google is planning to drive advertising on its YouTube online video platform with a new agency incentive programme to launch ...

Motorola launches £1,400 mobile phone despite credit crunch

18 Dec 2008 | by Fiona Ramsay

LONDON - Motorola is running a £2m print, outdoor and online campaign for its £1,400 Aura mobile...president of marketing, EMEA, said the campaign was targeting an upmarket audience through online marketing ...

Online agency launches virtual mall

16 Dec 2008 | by Chloe Markowicz

Onlinefire been hired to launch MyMall, a virtual shopping mall that uses 3D graphics to simulate...MyMall offers over 500 brands in 36 categories from hotels to clothing. The online shopping mall ... that have signed up include Ryman and Halifax. Onlinefire, the creative online agency, will target people who are new to online shopping or find it confusing. The agency will work on a PR campaign to engage ...

Biggest brands: Top 100 advertisers 2008

11 Dec 2008 | by Amanda Nottage

Media spent 50.6m, up 500.8%. And as supermarkets jostled for consumers' shopping baskets, Morrisons ...

Ricoh hires Curious Digital for pan-European brief

09 Dec 2008 | by Jacquie Bowser

LONDON - Office equipment manufacturer Ricoh has appointed Curious Digital as strategic online...Curious Digital will support Ricoh's online corporate brand awareness activity and online marketing across the region. The digital agency has begun work on online brand planning, creative ... given a tight brief to deliver a consistent and refreshed look and feel for Ricoh online. "We will also ...

The Marketing Profile: Lance Batchelor of Tesco Telecoms

09 Dec 2008 | by Fiona Ramsay

LONDON - Tesco has spent the past 20 years reinventing itself as an acceptable shopping choice.... In the past five years, mobile services have been expanded into Tesco superstores, petrol stations and online ...

LG sponsors London's New Year's fireworks

05 Dec 2008 | by Miranda Fitzgerald

's global brand campaign currently running across TV, print and online. ...

The Week in Technology

05 Dec 2008 | by Chloe Markowicz

rentals. Smarts , the Northern Irish PR, design and digital agency, has launched its first online PR division. Clicksmarts will work to ensure clients are actively represented online and will monitor a company's online coverage. Richard Nelson is head of online PR at Smarts. IronPlanet , an online ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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