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MEN Media seals digital ad deal

LONDON - Guardian Media Group-owned MEN Media plans to ramp up online ad sales by, signing up ad...Adlink with be MEN Media s exclusive online representation partner, selling ads for more than 20 websites, including www.manchestereveningnews.co.uk. Peter Boler, MEN Media s head of digital sales, said the deal would put its titles in a strong position with online agencies, enabling the publisher to work ...

NatMags adds video channels to boost Company

, an online TV channel to support the publisher's monthly women's lifestyle title Company....to spend more time engaging with the site. Hearst s policy is to concentrate on a small number of online ...

Talking Numbers launches campaign management system

integrates offline and online data into a single customer view....client s own business rules and specific requirements. A user-friendly front end offers an online help ... neglected the area of online marketing data and of linking the information gained from the online channel with offline data sources. Yet the nature of online interaction is different in data terms ...

Scope reviews direct marketing

the business from Target Direct in 2004. The hunt for a direct marketing shop follows the hiring in 2006 ...

Dating site nabs a bit of Mischief

The UK's largest online dating site has brought in Mischief PR as its strives to stand out

Beware of bloggers, Dell boss warns conference

of Dell Hell , the company now had a whole team dedicated to online outreach. We re targeting key online ...

Midland papers put in strong showing online

websites traffic come after in-house video content was increased, along with the introduction of an online ...

LBi International acquires search business Netrank

Netrank , which formed in 2000, specialises in search optimisation and brand positioning work for clients across the marketing sector and has clients in the UK, Germany, the US, France and Italy. The business also provides brand monitoring, online PR consultancy work and copywriting for search engines ...

Saatchis beats AMV to £50m Guinness

Mead Vickers BBDO. Saatchis London office was the lead shop on the pitch, which started in November ... campaign was the Abbott Mead Vickers BBDO-created tipping point , which consisted of an online treasure ...

Aviva sees agencies for £4m digital task

The world s fifth-largest insurance company is contacting digital agencies this week ahead of a pitch, and it intends to hire a roster of shops. Glue London, which handles digital advertising for the RAC, will repitch for the task. It is not known if GT, the incumbent on Norwich Union s digital ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.