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Watchdog bans misleading Easyjet ads

16 Dec 2009 | by Hadassah Nymark

LONDON - An online sales promotion and radio ad for Easyjet flights have been banned...One complainant felt the online ad was misleading as the travel dates for the promotion were ... the promotional period. Easyjet said the online ad had numerous indications that the promotion would last for a ... and copy meant the sale applied to travel during the summer period. The online promotion took customers ...

OMD takes top gong at Campaign Media Awards

25 Nov 2009 | by Ian Darby

, with Mediaedge:cia the only shop to receive two. Its work for Orange was awarded in the Media and Entertainment ...

Waitrose 'four festive shops' by Kitcatt Nohr Alexander Shaw

19 Nov 2009

The pack intends to get consumers to focus their festive shopping entirely on Waitrose by demonstrating the range of goods available at the supermarket. ...

Gossard resurrects iconic lingerie campaign

13 Nov 2009 | by Hadassah Nymark

by online promotions via websites and social media as well as an online PR campaign orchestrated by Gossard ...

Peugeot 'multitaskers' by Euro RSCG 4D

10 Nov 2009

The game, which can be played at www.multitaskers.com , is the first of its kind to integrate online and telephone elements simultaneously as users complete three challenges. The game targets 18-35 year-olds and reflects the multi-tasking position of The Peugeot 3008 Crossover. ...

Watchdog slams Vodafone international call rate ads

28 Oct 2009 | by Hadassah Nymark

The online banner ads, SMS message, press, poster, radio and TV ads, by Bartle Bogle Hegarty, said: "Roaming charges abolished". The complainants said this wording would lead consumers to mistakenly believe that the charges had been removed permanently. Vodafone explained the ads promoted its decision to remove roaming ...

Aga 'christmas' by Ogilvy Advertising

23 Oct 2009

The campaign compromises a series of print ads, as well as radio, online and PR activity. The ads drive consumers to the Aga website, which contains a list of events taking place during the festive period at selected Aga stores. ...

Fallon launches Giles Deacon scarf for Cadbury

21 Oct 2009 | by Kate Nettleton

numbers for free from a Cadbury Caramel Nibbles Boutique pop up shop at 13 Kingly Street London from 21 ...

Who drinks where - in pictures

19 Oct 2009 | by Adam Woods

, around the corner in North Wharf Road, Zenith set up as the UK's first big buying shop in 1988 ... is never terribly wise. The collapse of online display click-through rates ought to be safe ground, given ... creative shops. The drinking in Soho is as avid as it is on the other side of Oxford Street, but because ...

EA Sports 'fifa earth' by Wieden & Kennedy Amsterdam

16 Oct 2009

To showcase the new technology Wieden Kennedy Amsterdam has created FIFA Earth. Hosted at the main website , the microsite showcases the new online initiative that uses geo-tagging and data from ... achieved in each match. By aggregating tweets from Twitter feeds the online tool also displays ...

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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