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Honda launches online customer panel through HS&P

04 Dec 2009 | by Jacquie Bowser

LONDON - Relationship marketing agency HS&P has launched an online CRM and research tool for Honda

Tesco to send out February Clubcard statements early

30 Nov 2009 | by Joe Thomas

159m in November. The December Clubcard statement represents points on shopping from the mid ...

BAA signs with Lufthansa for loyalty-programme partnership

27 Nov 2009 | by Alex Brownsell

of the airline's Miles & More loyalty programme earn miles when they shop at BAA airports....WorldPoints on their airport shopping. Once they have earned 250 WorldPoints they can exchange ... their miles for WorldPoints airport shopping vouchers. This is the first time airline loyalty programme members have been able to redeem their miles for airport shopping vouchers,' said John Holland ...

Mars' luxury pet-boarding chain mypetstop appoints Gratterpalm to ad account

26 Nov 2009 | by Staff

online activity. A referral scheme with pet-rescue centres and vets will be launched to attract new pet ...

Premier Inn seeks shop for CRM task

26 Nov 2009

Premier Inn, the Whitbread-owned budget hotel chain, has called a review of its customer relationship marketing account.

John Lewis launches direct mail campaign with Christmas offers

19 Nov 2009 | by Fiona Ramsay

LONDON - John Lewis is launching a direct marketing campaign to encourage consumers to shop...or more in store or online at johnlewis.com. The campaign also offers recipients the chance to win 3 ...

Special Report, Direct Marketing: charting the route to integration

17 Nov 2009 | by David Benady

and advertising agencies have billed themselves as 'integrated shops' capable of fulfilling the different areas ... trend exacerbated by the fact that many brands have separate CRM departments. The rise of online ... -the-line communications is Greenbee. The online home-and motor- insurance operation launched by John Lewis at the end ...

Clash-Media hires Anderson as UK sales director

16 Nov 2009 | by Jacquie Bowser

only has Clash-Media developed significantly over the past couple of years, but the online lead ... -Media apart is its ongoing investment into the technology used to power its Online Lead Generation campaigns." ...

Trading Places (13 Nov): This week's people moves in advertising, digital, marketing and media

13 Nov 2009 | by Staff

and intelligence director. ( Media Week ) The Association of Online Publishers has appointed FT.com's head ... 's national sales house, First Radio Sales , its regional sales house TCP, its online sales house OTP Media ...

Royal Mail launches Christmas reassurance campaign

12 Nov 2009 | by Alex Brownsell

effort to maintain deliveries.' Whether you're one of the 40m people who do their shopping on-line ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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