to remove filtersSpring Research launches new method for measuring consumer emotion
17 Jul 2009 | by Rachael Gallagher
to demonstrate the level of emotion they feel in response to an ad by adjusting an online dial which speeds up ...
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Karmarama and Kitcatt Nohr pick up Age Concern and Help the Aged integrated account
18 Aug 2009 | by Matt Williams
, making it one of the largest charities in the UK. The organisation currently has more than 500 shops ...
Noble rejoins TMW as digital creative director
13 Jul 2009 | by Rachael Gallagher
's online and offline marketing teams. He will be working alongside head of creative, Mark Reddick ...
APA launches International Customer Publishing Awards
07 Jul 2009 | by Jacquie Bowser
this year revealed that over 15% of the work produced by customer publishers in the UK is now online. New ... consultation of APA membership. Businesses can enter the awards online . A panel of international judges ... recently online via a blog or video stream. "The buoyancy of the industry, the rise of digital ...
Profitable, cost-effective and trusted B2B marketing
22 Jun 2009 | by SpeakersChannel.tv
The online video covers the main points of discussion at Marketing's B2B event from the impact of the recession on the B2B marketing mix through to the most popular metrics being used currently. The media player for the video also offers a link to download the full findings of B2B International's recent ...
Garrick Hamm on 2009's D&AD black Pencils
11 Jun 2009 | by Garrick Hamm
the online Yellow Pencil winners Click here to view the integrated Yellow Pencil winners Click here ...
Sharwood's launches direct campaign
27 Mar 2009 | by Sarah Johnson
Sampling and door drops will be supported by online activity. The aim of the drive is to raise awareness of new products and increase sales. The campaign was created by below-the-line agency Haygarth. It will run to the end of May. Consumers will be offered a taste of Sharwood's Microwave Noodles in Sweet ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
