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Mr Kipling to sponsor ITV1's All Star Mr and Mrs

21 Dec 2009 | by Ian Darby

Hosted by Phillip Schofield and Fern Britton the show will return to ITV1 early next year, having pulled in 7.6 million viewers in its previous run earlier this year. Mr Kipling has signed for an interactive sponsorship that will include idents, mobile, competitions and online activity. The deal ...

Standard terms for internet advertising revised

17 Dec 2009 | by Staff

and conditions relating to online advertising.

Honey Monster Foods on the hunt for creative and media shops

16 Dec 2009 | by Kate Nettleton

LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed Wheat, had kicked off a review of its media and creative arrangements.

Watchdog bans misleading Easyjet ads

16 Dec 2009 | by Hadassah Nymark

LONDON - An online sales promotion and radio ad for Easyjet flights have been banned...One complainant felt the online ad was misleading as the travel dates for the promotion were ... the promotional period. Easyjet said the online ad had numerous indications that the promotion would last for a ... and copy meant the sale applied to travel during the summer period. The online promotion took customers ...

Publicis staff provide X-Factor in Christmas video

15 Dec 2009 | by Staff

In what is believed to be pre-Christmas party online greetings card, Publicis staff have been filmed miming along to Black Eye Peas song I Got A Feeling . The film, originally only distributed internally, has been leaked onto YouTube, provoking a slew of comments, mostly critical. One comment reads ...

Mediaedge:cia retains Henkel media

11 Dec 2009 | by Anne Cassidy

Henkel reappointed Mediaedge:cia, the incumbent on the deodorant and shampoo brands, after a pitch last month against The Media Shop, which previously handled the Henkel adhesive brands including Pritt Stick and the Omnicom-owned M2M. Henkel appointed Miles Calcraft Briginshaw Duffy to handle its 4 ...

Viral View - Tips for success

11 Dec 2009 | by Jimmy Maymann

with their brand and their online marketing communications. Brands need to build their online fan base. You may ... channels, both above and below the line. Oftentimes marketers fall into the trap of using online advertising to support online experiences, while using traditional advertising to support offline campaigns ...

And in the real world... GM, BBC, Google, CBS and Tesco

09 Dec 2009

engines such as Google that have put newspaper sales under pressure by offering free news online. Source ...

Beta burlesque brings Christmas cheer to Carnaby Street

07 Dec 2009 | by Staff

The dancers one boy and two girls - danced for an hour and a half, and were accompanied by a festive brass band. The busy shopping street ground to a halt, and more than 200 mince pies were distributed to members of the public. Beta founding partner Robert Campbell said: "Start ups can't afford ...

Chris Maples confirmed as Microsoft's commercial director

07 Dec 2009 | by Ian Darby

Maples takes the title commercial director, consumer and online, and replaces Chris Ward, who left the role in July. He had been covering the role as acting commercial director since the departure of Ward and will be responsible for all commercial operations and ad revenues across all Microsoft products, from Bing and MSN ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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