to remove filtersTexas Tourism appoints Weber Shandwick as Asian PR shop
16 Dec 2009 | by Benjamin Li, Media.Asia
Texas Tourism has chosen Weber Shandwick as its PR agency to lure business travellers and tourists from Asia, after a competitive pitch in September.
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Campaigns: Earth Hour 2009
18 Dec 2009 | by Arun Sudhaman
positioned Earth as the candidate, creating an election campaign across TV, outdoor, print, direct, online ... and online banners. The site also featured Earth Connect, a social networking application developed ... and evaluation The campaign generated 87 million online mentions, tallying 300 per second during the 24-hour ...
The UK India Business Council takes on Acumen for media relations brief
16 Dec 2009 | by Gemma O'Reilly
The UK India Business Council has called in Edinburgh-based PR shop Acumen to handle its UK media
Procter & Gamble rapped over 'misleading' advert by the ASA
16 Dec 2009 | by Kate Magee
online campaign, which she launched in August. The campaign called for airbrushed ads to be clearly ...
Virgin selects Bite Communications to launch technology-fixing service
16 Dec 2009 | by Kate Magee
Virgin Digital Help launched yesterday, and offers to solve British consumers' problems with their digital equipment. The service includes downloadable self-help tools, online and phone support and home visits across the UK. Bite has been called in to promote the product in the run up to Christmas as well ...
Diffusion to deliver digital campaign for Royal Institution Christmas Lectures
14 Dec 2009 | by Peter Hay
shows that digital channels and online communities need to be central to any campaign trying to engage ...
Global Newsmaker: Richard Binhammer
11 Dec 2009 | by Arun Sudhaman
Normal 0 0 1 267 1522 Haymarket Publishing 12 3 1869 11.1280 0 0 0 Binhammer has played a key role in the dramatic turnaround of Dell's online reputation. Binhammer, who is based at Dell's global HQ in Austin, Texas, spoke to PRWeek Global from the sidelines ...
Paul Richards: Class War Doesn't Convince the Voters
11 Dec 2009 | by Paul Richards
apparatchiks dressed in top hats and tails. But Timpson's family made their money from a string of shops which cut keys and mended shoes. Key-cutting and shoe-mending is hardly owning a sweat-shop or salt ...
Channel 4 names Steve Berry as digital publicity manager
11 Dec 2009 | by Gemma O'Reilly
relationships with online journalists, bloggers and other key influencers in the digital space. As part of his role, Berry is also charged with revamping the corporation's online press and publicity resource ...
LateRooms.com turns to Borkowski to promote it as hotel authority
10 Dec 2009 | by Kate Magee
LateRooms.com has called in Borkowski to position it as the most authoritative online hotel booking
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
