to remove filtersMarketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ...
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The UK India Business Council takes on Acumen for media relations brief
16 Dec 2009 | by Gemma O'Reilly
The UK India Business Council has called in Edinburgh-based PR shop Acumen to handle its UK media
And in the real world... GM, BBC, Google, CBS and Tesco
09 Dec 2009
engines such as Google that have put newspaper sales under pressure by offering free news online. Source ...
PRCA PR Leaders' Panel shows agency bosses expect year of growth in 2010
09 Dec 2009 | by Gemma O'Reilly
and reputation will be increasingly influenced by online consumers, so we expect a continuing shift in marketing ...
The FSA's director of comms John Murray quits after four years
07 Dec 2009 | by Gemma O'Reilly
and events. Before joining the FSA, Murray co-founded financial PR shop Powerscourt alongside Rory Godson ...
Colin Byrne, Weber Shandwick: Not just business as usual
04 Dec 2009 | by Colin Byrne
' research shows that the biggest influence on consumer purchasing decisions is online advocacy ... . Online advocacy scored the highest influence rating with 26 per cent. 'Friends and family' scored broadly the same as magazines, print and broadcast media combined: around 20 per cent. Interestingly, shop staff ...
Stuart Wilson, MS&L UK: The purpose of integration
04 Dec 2009 | by Stuart Wilson, MS&L UK
of our clients. The online world is the first platform that can effectively aggregate these discrete ... sophisticated online measurement tools, PR can measure campaign reach and frequency at levels similar ...
Loretta Tobin, Grayling: Using the power of now
04 Dec 2009 | by Loretta Tobin, Grayling
trends for our clients. We are looking at our own online trends pulse to ensure clients locally ...
And in the real world....Aer Lingus, Barclays, Microsoft, Google, Unilever, Birds Eye Iglo, Findus Group
03 Dec 2009 | by Noel Bussey
Times Google is in talks with British estate agents to launch an online property portal, which ...
Admiral reviews TV advertising brief
03 Dec 2009 | by Matt Williams
The company has appointed the AAR to handle the process. A shortlist will be drawn up over the next few weeks, with pitches being held in the new year. Admiral currently creates its advertising in-house, but now wants to develop a relationship with an external agency. The winning shop will work alongside ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
