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Wonderbra creates new marketing role for Julia Nolan

23 Dec 2009 | by Joe Thomas

was supported by an integrated campaign through Iris. The activity encompassed online, social media, PR ...

My-wardrobe.com appoints Amanda Metcalfe as marketing director

16 Dec 2009 | by Joe Thomas

LONDON - My-wardrobe.com, the online retailer of 'accessible luxury' womenswear and menswear

Myla girls help men choose Christmas lingerie

03 Dec 2009 | by Jacquie Bowser

in the 'helping to shop' mechanism. "Christmas is obviously a key time for us and it's crucial that we get ... to make seasonal shopping that little bit easier." Kun Dang, head of natural media, Agenda21 Digital ...

What it's really like inside ASOS

01 Dec 2009 | by Becky Charles

We asked the marketing team at online retailer Asos what it's like to work there...and 6.30pm. What is the main marketing challenge you face? Winning the online fashion race ... are marketers. It is the second-biggest UK online clothing retailer, and celebrates its 10th anniversary next ...

George at Asda launches Body Sculpt Vest to minimise 'man-boobs' and give an 'instant six-pack'

26 Nov 2009 | by Nicola Clark

The supermarket's clothing brand George has launched the range online in response to a growing concern over excess chest fat or Moobs' amongst British men. According to Asda's Pulse of the Nation ... and stomach area to give the illusion of a flat chest. The Vest, which costs 7, has just launched online ...

Topshop launches dress-hire service using celebrity frocks

24 Nov 2009 | by Nicola Clark

. Additionally Christopher Kane - who recently designed a sell-out range for Top Shop will be creating a one off ... of the charity after the hire shop closes on December 6. ...

Marks & Spencer drives online shopping with 1p offer

20 Nov 2009 | by Fiona Ramsay

LONDON - Marks & Spencer is driving online shopping in the run up to Christmas with a 1p standard...plugging the offer as A great reason to do your shopping online.' Standard delivery is usually 3.50 but Marks Spencer is refunding people with 3.49 when they buy online for a limited time. The deal ...

Gossard resurrects iconic lingerie campaign

13 Nov 2009 | by Hadassah Nymark

by online promotions via websites and social media as well as an online PR campaign orchestrated by Gossard ...

Aertex appoints Cube3 for brand and online revamp

11 Nov 2009 | by James Quilter

LONDON - Men's clothing brand Aertex has appointed Cube3 to create a new positioning and online...stores. The strategy will aim to align brand communications with Aertex s online presence. It is also ...

Marmite opens London shop

10 Nov 2009 | by Ed Kemp

LONDON - Marmite has opened a shop for a limited time in London....The pop-up shop opens today on Regent Street and will be open seven days a week. The store will stock more than 100 Marmite-inspired products, some of which will be sold there exclusively. Products include food, clothes, artwork and Christmas boxes. The tea toast bar aims to promote itself through ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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