to remove filtersGoogle Earth and Facebook bring Guinness to life online
18 Dec 2009 | by Staff
LONDON - Guinness has built its latest digital activity around Google Earth and Facebook Connect, allowing people to join forces to win one of 50 cases of the drink.
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Mr Kipling to sponsor ITV1's All Star Mr and Mrs
21 Dec 2009 | by Ian Darby
Hosted by Phillip Schofield and Fern Britton the show will return to ITV1 early next year, having pulled in 7.6 million viewers in its previous run earlier this year. Mr Kipling has signed for an interactive sponsorship that will include idents, mobile, competitions and online activity. The deal ...
Coca-Cola supports Relentless with documentary
17 Dec 2009 | by Joe Thomas
of the Artists was screened on C4 on Thursday 17 December and is available to view online at www.relentlessenergy.com/films/view/lives-of-the-artists . ...
Honey Monster Foods on the hunt for creative and media shops
16 Dec 2009 | by Kate Nettleton
LONDON - Honey Monster Foods, the division of the Big Bear Group that owns Sugar Puffs and Puffed Wheat, had kicked off a review of its media and creative arrangements.
Thorntons moves into social networking for Christmas push
15 Dec 2009 | by James Quilter
online communications....was redesigned and relaunched in October by The Wonderland. Speaking about the online push, Hannah Legg, head of Thorntons Direct, said: "We are really excited about the progressions we have made online. The new consumer ... it a wonderful shopping experience for all our customers. "We've made the site more user-friendly so ...
Top five green initiatives in marketing in 2009
15 Dec 2009 | by Nicola Clark
and Ireland by 18% in 2009. The coffee-shop chain introduced 100% Fairtrade coffee in September and hired ...
Top five consumer trends in 2009
15 Dec 2009 | by Nicola Clark
This was the year in which online discount vouchers entered the main-stream. Previously the preserve of festive ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
crew striding through an airport to the strains of Frankie Goes to Hollywood's Relax. 5 Online advertising overtakes TV Arguably the most important media milestone of the year came as online advertising ... online expenditure report, in partnership with PricewaterhouseCoopers and the World Advertising Research ...
Marketing's Adwatch of the Year 2009
15 Dec 2009 | by Staff
Hammond pushing a shopping trolley around to a catchy Take That soundtrack. DLKW has kept the Top Gear ...
Starbucks sets Guinness World Record for global singalong
11 Dec 2009 | by Amy Golding
LONDON - Starbucks has set a new Guinness World Record for the 'Most Nations in an Online Sing
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
