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WWF offers free penguin documentary to lure potential donors

10 Dec 2009 | by Daniel Farey-Jones

In a campaign planned by its digital media agency i-level, WWF has tied up with online video service Blinkbox.com . The film will be available exclusively online for a month from today at a special microsite, Blinkbox.com/wwf . Oliver Newton, head of emerging platforms at i-level, said charities needed ...

And in the real world... GM, BBC, Google, CBS and Tesco

09 Dec 2009

engines such as Google that have put newspaper sales under pressure by offering free news online. Source ...

ActionAid appoints retained social media agency

08 Dec 2009 | by Staff

. The agency will work alongside Nonsense London, which is ActionAid's retained creative shop. Joanna Juber ... 's online lives, it becomes ever more important for charities to engage people in this space." ActionAid ...

Labour to step up online campaigns

08 Dec 2009 | by Gemma Charles

the Conservative Party's online presence ahead of next year's general election....to increase the effectiveness of its email marketing. It is recruiting an online communities organiser ... . They will also help build Labour's online community, Members-net. The Conservatives already have an equivalent ... create and test online ads. Sue MacMillan, Labour's head of new media, will oversee the selection ...

Labour on the hunt for social networking and email marketing experts

04 Dec 2009 | by Gemma Charles

-fareast-language:#0400; mso-bidi-language:#0400;} It is recruiting an online communities organiser who will play ... such as Facebook and Twitter. It is also on the hunt for a digital marketing co-ordinator to create online ... , will be involved in the recruitment selection. The move to increase the team underlines the importance of online ...

Barnardo's launches hard-hitting ad to increase understanding of its work

03 Dec 2009 | by Kate Magee

s has set up an online debating forum for young people. It will culminate in The Teens Speech , a ...

Brands seek to outline green creds ahead of Copenhagen Summit

03 Dec 2009 | by James Quilter

run an online campaign inviting employees, brand ambassadors, customers and suppliers to post messages ...

W&K handed Welsh literary assignment

03 Dec 2009 | by Staff

Fighting Machine to promote reading among children through online channels. ...

Don't scrimp on destination PR over Christmas period

02 Dec 2009 | by Tina Sutherland

to convince the local taxpayer. For many, Christmas shopping is a chore of fighting through traffic, chaos and queues. We could avoid it online but for some reason choose not to. Millions of us head straight ... , the trip becomes an experience in itself. It's certainly not just about shopping. It's about shopping in a ...

Centrica website named best in UK for CSR comms

02 Dec 2009 | by Alec Mattinson

The British energy supplier won the UK CSR Online Awards - a ranking of the online CSR ... of the companies provided a sufficient range of information online, but that a significant minority failed to go ... . Leading UK companies in online CSR communications are among the best internationally, but there's no room ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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