Wonderbra creates new marketing role for Julia Nolan
23 Dec 2009 | by Joe Thomas
was supported by an integrated campaign through Iris. The activity encompassed online, social media, PR ...
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Brand Republic's top stories of 2009
23 Dec 2009 | by Staff
as an online retailer . Public affection for Woolies was so powerful that soundalike names were employed ... of 2009 making pronouncements about the newspaper industry's need to ditch the free online content model ... Online pulling ads from it. But as a creative vehicle, Twitter wasn't a patch on the iPhone. Last year ...
Tesco kicks off sales
23 Dec 2009 | by Joe Thomas
LONDON - Tesco has kicked off its online sales, as the retailer looks to capitalise on a busy...-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} The online sale, which started ... electrical items will becoming available at sale prices online on Christmas Eve at 8pm. On Boxing Day ...
ABCe: Guardian extends UK website league lead
22 Dec 2009 | by Tristan O'Carroll
International's newspaper websites posted a mixed November for online traffic. Times Online's worldwide unique user base declined 1.65% year on year, to 20.9 million, while the unique user base for The Sun Online ...
Apple's TV subscription project makes some progress
22 Dec 2009 | by Staff
of companies working on subscription offerings, including Hulu, the online TV service owned by News Corp, NBC ... the UK took another step towards the convergence of broadcast and online TV delivery as the BBC Trust ...
Eurostar cancels marketing activity and prepares 2010 rethink
21 Dec 2009 | by Daniel Farey-Jones
and traveller care, set up with the ability to interact with people online through Twitter, Facebook ...
Thinkbox in four-week campaign to promote effectiveness of TV ads
21 Dec 2009 | by Arif Durrani
, the amount of money generated by TV ads was overtaken by that directed online for the first time this year, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers in September. Online ... . According to the IAB, it meant online commanded 23.5% of all ad spend in the UK in the first half of 2009 ...
UTV bids to set up northern regional news consortium
21 Dec 2009 | by Tristan O'Carroll
expects to bring UTV's "experience online, on television and on radio" to its proposed North East ...
Video: Watch Vauxhall's new 'Ocean's Eleven' ad for Astra
21 Dec 2009 | by Alex Brownsell
the car online and in dealerships. The ad introduces three agents', Jaque, Isabelle and Brad, trying ... December. Vauxhall kicked off an online drive in September, based around the microsite Astra ...
John Lewis reports third consecutive week of record sales
21 Dec 2009 | by Joe Thomas
The increase in sales is the third consecutive record week with sales for the week to Saturday 19 December at 112m. Online sales are also improving, with a sales increase of 7% on the same period last ... shops as customers are buying last minute presents, with many choosing home technology gifts ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
