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Pizza Hut launches A-Team pizza campaign

The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales. The Facebook game, 'Hungry for A-Team Action ...

TripAdvisor launches online ad challenge

marketing online and providing an opportunity for a company to test an online creative advertising campaign ...

Ladbrokes kicks off World Cup with 'Get Carter' style ad

ads will be supported by activity across other media, including press and online John O ...

Media Lifeline: Mail Online

The site does not subscribe to the theory that the future of online news is destined to lie behind.... But that began to change in 2007 when it restructured its online properties under Andy Hart, the managing ... , following a period of research and development, the company relaunches its flagship national online brand as Mail Online. Heavy on celebrity news and pictures, it makes no secret of its aim to become the UK ...

Media: Double Standards - 'Readers are out there and want to be courted'

Online hasn't strangled the music titles NME and Kerrang!. On the contrary, their publishers say...movies content and we'll soon be introducing more explicit links between our print and online content ...

Media Perspective: Integrating TV and digital offerings is agency challenge

All the hoopla surrounding the rise of online ad revenues has been accompanied by the caveat...The great hope being, among those with a vested interest in online display advertising ... all, online video looks just like TV, which must reassure brand and media people at big FMCGs. Most FMCG companies are now spending on online display so reports this week that Reckitt Benckiser ...

Media Perspective: Facebook is likely to be more popular with a 'like' button

people comment on the online version. And though I do get the odd nice e-mail, they're normally about

The Work: Private View

. The people at MasterCard (6) have gone mad. One customer, Neville, has bought his shopping with his ...

Close-Up: Are clients leading the way on digital?

companies believe that, when it comes to online, viral and mobile marketing expertise, mainstream agencies ... and about what people are looking for when they go online. "Everybody wants a piece of the pie," Neale ...

Campaign Promotion: Richard Desforges - Try something different

-prohibitive on traditional airtime. When we deliver it online on 4OD, people can click through to see the full trailer, so ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.