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FT launches combined audience metric

are increasingly platform neutral consuming FT content in print, online and on-the-go throughout the day ...

MAGAZINE ABCs: Loaded drops 26.3% as men's lifestyle freefalls

, and we are seeing tremendous growth in our readers accessing Loaded through online channels ...

Omnicom strengthens Google ties with global partnership

with the decline of online web display advertising, with Europe alone experiencing flat year-on-year figures ...

Clients do not see growth potential in Western Europe, admits Sorrell

agencies JWT and Oglivy Mather and media shops MediaCom and Mindshare, has recorded a revenue rise of 1 ...

Comcast appoints new EMEA ad sales director

and France, and we look forward to further growth in local, international pan-regional and online sales ...

Economist continues iconic poster work

that will include digital executions, an online widget and direct marketing collateral. A sampler issue will also ...

More than 90% of consumers would not pay £2 a week for Times Online

Online, according to research, with only 5% saying they would fork out £2 for a week's digital...will introduce along with paywalls around its online content in the next month. The research, conducted ... % of men and women saying they only wanted online magazines. The data showed that 43% of the sample saying ... to additional online content. Paper-only magazines are more popular among over-45 males and females over 35 ...

PPA Conference 2010: Bauer shifts away from ad-funded models for online brands

LONDON - Bauer Media, publisher of Heat, Grazia and Empire, is unlikely to invest in "pure advertising" funded models for its websites in the future, according to one of its senior digital executives.

Desmond to launch iPad app for Express *This section is currently not updating due to glitch please use 'search'.

expected to be £1.79, offering free online content as well as a subscription-based replica of the paper....-edition of the newspaper, which will be free in the first week after download. The online news can be customised ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.