Trading Places: This week's people moves
17 Dec 2010 | by Staff
. Needham, a former editor of FHM in the UK and the US, now runs the online publishing company Grand Parade ...
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Shop owners demand investigation into Tesco's acquisition of Mills Group
17 Dec 2010 | by Ed Owen
Tesco has incurred the ire of small shop owners, which has asked for its latest acquisition of 77
Social networkers most influential in driving brand awareness
17 Dec 2010 | by Katherine Levy
Online social "connectors", people who share opinions with their social network, have been found...Forrester Research has analysed the peer influence behaviours of online Europeans, based on a ... To Create Mass Reach The 2010 European Peer Influence Analysis", found that just 4% of online users ... found that only 11% of online adults in Europe create and trigger 80% of all the influence posts online ...
Is advertising a key Christmas ingredient?
17 Dec 2010 | by Keith Glasspoole
some of their Christmas shopping online. Retailers need to focus on capturing online sales by making ... shopping for their families. % plan to do all/some Christmas shopping online Source: Ipsos ... for a full-on Christmas season. As part of this, more and more Britons are getting online to get ...
Research - Slice PR - Radox reclaims 'selfishness'
17 Dec 2010 | by Cathy Bussey
of publications from newspapers to women's magazines. Coverage also appeared online and on broadcast outlets ... the activity. Over the past six months the Be Selfish PR campaign has moved increasingly online, reaching ... , the UK's largest online social network for parents, to launch a six-month sponsorship of its book club ...
Events - Mischief PR - BAA's Heathrow diary flies off shelves
17 Dec 2010 | by Cathy Bussey
they think about it. The positive media coverage, change in online sentiment and ultimately the high ... their online or offline conversations they think and act differently as a result. A Week At The Airport: A ... (including most international airports) - Increased positive online sentiment for Heathrow - Kicked off ...
Voting - Brando - The Gatwick Xmas Factor
17 Dec 2010 | by Cathy Bussey
and OK. Results There were 335 entries and 22,198 people voted online. The campaign also raised ... streamed online and voted for by the public. The event launched exactly three days after last year ...
Voting - Propeller - Albion billed as heavy hitter
17 Dec 2010 | by Cathy Bussey
developed relationships with key online political writers including Guido Fawkes and Will Heaven ... team, we focused on Twitter with regular updates on which leader was winning (or losing) the online ...
Events - Cow PR - Pets get the cream in Regent's Park
17 Dec 2010 | by Cathy Bussey
before the event, pictures and a press release were sent to target press, online and broadcast media ... to major breakfast show presenters to sample the product. Online, the team targeted family, dog and pet ...
Voting - Golden Goose PR - 'Beautiful' dating site whips up a storm
17 Dec 2010 | by Cathy Bussey
Standard, The Independent, The Times and Daily Express, as well as Scottish and Irish titles. Online ... in print, broadcast and online media including the New York Post, Washington Post, Fox News, ABC Australia ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
