to remove filtersCharities Aid Foundation appoints Albion to integrated account
16 Dec 2010 | by Matt Williams
vouchers, by phone and online. Liz Wilson, the managing director of Albion, said: "The work that CAF ...
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Initiative launches no-cost global campaign for diabetes charity
22 Dec 2010 | by Katherine Levy
on television, radio, online, email, outdoor, and in newspapers and magazines. The World Smiles, which ... , Sajo Garc a Alcazar. The site was created by online marketing agency Ariadna. In addition, the IPG ...
Aid charities prepare for 2011
16 Dec 2010 | by Matt Cartmell
Action has appointed Band Brown Communications to help it reach new audiences via an online video ... -known despite four decades of working to alleviate poverty. The online video will form the hub of the three-month campaign, which will also include offand online PR, social media and a microsite. Meanwhile, Global ...
DDB's Woodford joins Skillset
15 Dec 2010 | by Arif Durrani
remit to include online, and the industry faces increasing challenges around government restrictions ... , film video gaming, online publishing to help improve the talent pool from which we all draw." ...
Practical Action and Global Ethics appoint agencies to help them raise awareness
14 Dec 2010 | by Matt Cartmell
Communications to help it reach new audiences via an online video campaign. Practical Action head of comms Rob ... . The online video will form the hub of the three-month campaign, which will also inc lude off- and online PR ...
OFT cracks down on 'deceptive' promotional blogging
13 Dec 2010 | by Ed Owen
people purchase products and services and the importance of online advertising continues to grow. The OFT ... , increase business compliance and empower consumers. "The integrity of information published online is crucial, so that people can make informed decisions on how to spend their money. We expect online ...
Top 10 marketing moments of 2010
13 Dec 2010 | by Nicola Clark
online and generated swathes of positive PR in the form of gushing comment in newspapers The Sun ... to tell their online friends exactly where they are at any given moment. Thanks to the rise of Foursquare ... on fostersfunny.co.uk. Other brands have dabbled with online soap operas and comedies, but getting the likes ...
Online food shoppers shun marketing tactics
10 Dec 2010 | by Ed Owen
Online grocery shoppers are less likely to react to marketing promotions compared to those...Research by Evolution Insights, which quizzed 1,002 shoppers and 13 online shops, shoed that 45% of grocery consumers shopped online at least "occasionally" but these shoppers had a greater "focus", with 75 ... more than half do visit the special offers pages later in their shop, we know from our accompanied ...
Haymarket's Rupert Heseltine on his first year in office
08 Dec 2010 | by Arif Durrani
offices in the UK, the US, Germany, India, Hong Kong and Australia, both in print and online. It also ... to the wall include Marketing Direct and Promotions Incentives, while Media Week became an online ... and more than 350 million page impressions. "The online space for cars has worked extremely well," says ...
Neil Martinson: photography still the key to good press coverage
08 Dec 2010 | by Matt Cartmell
produce quantifiable results (I would have been counted online) from a photograph and provide a great visitor experience online and offline. Photography competitions are not new but digital has transformed ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
