CAMPAIGNS: Kids PR - Norton spins Tracy Island into success
19 Jan 2001 | by NICK PURDOM
everything within its powers to get the toys into the shops. The estimated demand for Tracy Island ...
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CAMPAIGNS: Product Launch - Micro scoot becomes a must-have
26 Jan 2001 | by TARA STEVENS
trend-setting retail outlets, such as Conrad and Skate shops, Image Wizard developed a two-phase cult ...
FOCUS: CONSUMER PR - Ensuring brands stay in fashion/PR, rather than advertising, has become the driving force in fashion when it comes to setting trends, says Richard Edwards
24 Sep 1999 | by RICHARD EDWARDS
and into the shops. Mark McKeon, European managing director of womenswear brand Episode, is one who believes ... think of the collections, feedback on how best to market a collection before it hits the shops ... came from every conceivable angle. Staff on the shop floor were trained in Treacy details, while ...
Focus: Marketing Comms - The faces behind the brand names
16 May 1997 | by DANNY ROGERS
shopping experience - but you can t divorce this from product PR. We are striving to increase ...
Harkness to leave The Body Shop
07 Feb 1997 | by LEXIE GODDARD
The Body Shop s head of internal communications James Harkness has been poached by WPP fledgling...The Body Shop s head of internal communications James Harkness has been poached by WPP fledgling ... communications company as director of consulting. He joined The Body Shop s corporate communications ... . At The Body Shop Harkness headed a team of nine, running communications with the firm s office and factory ...
NEWS: STOP PRESS
09 Aug 1996
Online takes PR in-house On-line service provider America Online (AOL) has stopped using Leading ...
CAMPAIGNS: Public Affairs; The Body Shop wages eco war
08 Dec 1995 | by NICK CATER
PR team: The Body Shop International Campaign: Lobbying, PR and advertising on behalf of Ken Saro...PR team: The Body Shop International Campaign: Lobbying, PR and advertising on behalf of Ken ... : The Body Shop external costs put at under pounds 100,000. The 500,000 Ogoni people live in the Niger ... , meetings, missions to Nigeria, store displays, an Internet site, and The Body Shop s first ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
