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OPINION: News Analysis - To buy, or not to buy, that is the question. WPP’s intended purchase of Young and Rubicam appears to have stalled but, according to those in the know, Martin Sorrell’s chase is far from over

-Marsteller, Hill and Knowlton and Ogilvy PR; as well as a raft of other specialist shops such as WPP s Buchanan ...

BORDER LINES: BRUSSELS - Publicis to promote euro currency

agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising...The European Central Bank has hired global communications agency Publicis to launch the single currency s notes and coins for the first wave of countries using the euro at the start of 2002. The Paris agency will spearhead a pounds 50 million campaign using PR, on-line marketing, and advertising ...

INTERNATIONAL: European Bank appoints Publicis for arrival of euro

, but the two-year campaign will also include advertising, direct marketing and on-line initiatives ...

FOCUS: BUSINESS TELEVISION - Looking at BTV from a different angle/Organisations are discovering that there are more uses for business TV than simple inter-office meetings. Nick Purdom tunes into the business possibilities available for the small screen

and are not used to using them. This is true in retail environments, like Sainsbury s, where shop floor staff don ...

NEWS: STOP PRESS

Online takes PR in-house On-line service provider America Online (AOL) has stopped using Leading ...

MEDIA: BRIEFS

shopping channel saw net sales jump by 97 per cent in the first quarter of 1996 to pounds 13.9 million ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.