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Adwatch (May 2) Top 20 recall: Florette

09 May 2012 | by Russell Ramsey, executive partner, JWT London

/Starcom 27 14= ( ) Florette Now/The Media Shop 26 14= ( ) Marks ...

Government returns to shock tactics in latest anti-smoking ad

31 Mar 2012 | by Gemma Charles

the closure of tobacco displays in large shops which comes into force next week. "We will also be consulting ...

Shreddies and Cheerios fight croissants in breakfast ads

13 Mar 2012 | by Loulla-Mae Eleftheriou-Smith

Cereal Partners, which makes Nestl s cereal brands in the UK, hired McCann London to demonstrate to the public that not all breakfasts are equally nutritious. An online ad, called "battle of the breakfasts", shows giant bowls of Cheerios, Shreddies and Nesquik fighting against some jam on toast, a croissant ...

Pick of the Week - Wieden & Kennedy/Lactofree

01 Mar 2012

"What's not to like in an ad populated by real hedgehogs wearing bows and trucker caps on their heads, grocery-shopping and drinking lattes in their own miniature world? This endearing spot manages to charm as well as educate the viewer on the benefits of Lactofree." It was created by Holly Newton ...

Adwatch (Feb 29) top 20 recall: Virgin Media

29 Feb 2012 | by Seb Royce, executive creative director, glue Isobar

League Tables Webwatch (Feb 29): Top 20 recall online ads Feb-29 Brand ...

W&K gets people loving Heineken ... and each other

16 Feb 2012

by Mohammed Rafi. The brief After "the date" launched online, and garnered eight million views in a ... established in broadcast and online all over the world. Do you want to get a date? Do you like bowling? Wanna ... by broadcast and online media across a wide range of markets, the app's usage hotted up in anticipation ...

Twitter will be London 2012's lead news platform

15 Feb 2012 | by John Reynolds

Engine convened a conference at its London head office to discuss issues around social media. Topics covered included sponsors' use of social media, Twitter tips for athletes, and Locog's role in helping brands communicate with consumers online. The event was hosted by Tim Crow, chief executive ...

Adwatch (Feb 15) top 20 recall: McDonalds

15 Feb 2012 | by Russ Lidstone, Chief executive, Euro RSCG London

and it makes it feel like a positive retail experience rather than a 'grab and go' shop. Perhaps most ...

Coke Zero introduces 'taste the possibilities' pan-Euro push

13 Feb 2012 | by Loulla-Mae Eleftheriou-Smith

before they officially launch, through an online competition. Zoe Howorth, market activation director ...

Change4Life tackles sensible drinking mission

06 Feb 2012 | by Gemma Charles

an online calculator on the Change4Life website which allows users to check how much they are drinking ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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