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the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...
The brand will this weekend (4 June) roll out a TV ad, by JWT London, using the new tagline "Man Fuel for Man Stuff". The comical clip depicts men as behaving like "superheroes" when carrying out simply everyday tasks, with a character carrying his entire supermarket shop from his car to the house ...
. It is part of a heavyweight advertising push, which will run alongside a digital campaign, combining online ...
created an art installation, Cell, that used Kinect to map people's online 'personalities.' Google ...
/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...
in the online film rental market against Netflix and Sky's forthcoming internet service.
of teenage romance are displayed online, the fundamentally flawed nature of this logic is clear. Although ... understand that connectivity comes with responsibility. The Child Exploitation and Online Protection Centre ...
will be multinational.' The campaign rolled out on 1 February and was supported by print, online and outdoor activity ...
YES - Mark Trinder, Sales director, commercial and online, ITV Marketing departments are now more fleet of foot and flexible than they have ever been. The brands that do not adapt quickly enough simply do not survive. Lifestyle, technology and economic considerations have had a big impact ...
online and in-store ahead of traditional drop dates.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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