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Tesco readies Clubcard scheme for web revamp

26 Oct 2010 | by Rachel Barnes

Tesco is relaunching Clubcard as an online loyalty scheme, in one of the most significant changes...From next year, 15m Clubcard members will have access to their statements online for the first time ... manager for Clubcard, confirmed that the supermarket was on target to launch Clubcard online in 2011 ... their Clubcard account. 'We realise that customers lead busy lives. They are online more often and are looking ...

Foster's set to remake British comedy shows

16 Aug 2010 | by Gemma Charles

comedies online.

Special Report: Affiliate Marketing - Battle of the brands

13 May 2010 | by Kim Benjamin

, ranging from comparison sites and blogs to shopping directories and incentive portals. Andrew Chung ... online marketing channels used by phone brands." Dan Redfearn, head of the affiliate marketing council ... . It also scored highly when it came to innovation and interaction with the industry. Gary Evans, online ...

Digital Work: From brief to browser

13 May 2010

then went live online via monopoly citystreets.com and players were given $3 million in virtual cash ... to information gathered by Tribal DDB, more than 2.2 million people around the world joined the game online after ... of Monopoly City Streets, including demolishing a real building to herald the opening of the online game ...

Profile: Anna Rafferty, managing director, Penguin Digital

13 May 2010 | by Andrew McCormick

over to the show for wetellstories.co.uk, an online experiment commissioned by Rafferty that involved ... The 39 Steps told through Google Maps. Another, Your Place and Mine, was written live online by two ... in 2003, Rafferty set out the goal of making penguin.co.uk the leading online destination for literature ...

Masterclass: Personalised ads

13 May 2010 | by David Tiltman

. The purpose, of course, is to increase relevance of online ads and make them more effective - Struq claims its ... half of consumers would be willing to click on more online ads if they were targeted to their needs ... Trader Media Group has used behavioural targeting to increase the relevancy of acquisitional online ...

Future TV: Telly's vision

13 May 2010 | by Adam Woods

. But they are extremely excited about online TV advertising. Pre-rolls are, without doubt, the premium advertising space online," says Tess Alps, chief executive of Thinkbox. The further implications of on-demand TV for advertisers have already been hinted at within online TV pre-rolls, which, while generating many click ...

Reinventing marketing: Behavioural economics will shake marketing to the core

12 May 2010 | by Alan Mitchell

brand' is another. This is a dominant shopping heuristic for some people partly because of the effects ...

Helen Edwards on Branding: From checkout to grave

11 May 2010 | by Helen Edwards

communities for the buying public, featuring superstores, shops and schools. The retailer is, as ever, much ... , it provided working families with an alternative to the cheating 'Tommy shops' run by the mill owners. It knew ...

Women on top

11 May 2010 | by Nicola Clark

they were four years ago. For many of these consumers, it appears their love affair with shopping is being ... has stopped impulse buying, while 75% will shop around for the best prices. In addition, although 69% of these consumers are buying more online than they were four years ago, when it comes to designer fashion, visiting ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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