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Bet365 to sponsor French Open on ITV

24 May 2012 | by Maisie McCabe

Bet365, the online betting company, has signed a significant six-figure deal to sponsor ITV

Ocean Outdoor partners with TalkSport for summer sport bulletins

22 May 2012 | by Maisie McCabe

-air, online or via Ocean's highly impactful screens." TalkSport has official broadcast rights for the Euro ...

My Media Week: Ellie Edwards

16 May 2012 | by Mike Fletcher

shopping online. I skip Powerplate and head home. While putting my two year-old daughter to sleep, I get ...

ZenithOptimedia launches Live ROI positioning

23 Apr 2012 | by Nick Batten

evolved its positioning to 'Live ROI' to reflect how digital and online media have dramatically increased ...

Hiscox becomes first UK brand to use AdCastPlus platform

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

, which allows online ads to stay present on the side of a web page, even when a user scrolls down....and claims it allows online publishers to double their inventory. The technology allows ads to be booked ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found that new larger display formats out-performed existing formats. The IAB report showed the wallpaper online ...

Hyundai to give away Euro 2012 tickets with Absolute Radio

12 Apr 2012 | by Maisie McCabe

on Saturday (14 April). Online, a dedicated part of the Absolute Radio website, will include information on the competition, a click-through to the Hyundai website, and the chance to enter online to win the final pair of tickets. Wright will announce the online winner on his show on Saturday 21 April. Andrew Cullis ...

ITV seeks new Coronation Street sponsor

11 Apr 2012 | by Matthew Chapman

The broadcaster is drawing up an on- and off-air sponsorship package that will include broadcast, online, mobile and licensing. Stephen Campbell, managing director at furniture retailer Harveys, said: "Over the last five years, 'Coronation Street' has been a fantastic alignment for us, but we feel ...

Discovery Networks UK renews sponsorship deal with Kärcher

02 Apr 2012 | by Nick Batten

, and will extend online with co-branded content on Discovery's home and property microsite at www ... . The sponsorship also encompasses quarterly branded on-air and online competitions and inclusion in Discovery ...

McDonald's kicks off Absolute breakfast show sponsorship

19 Mar 2012 | by Sarah Shearman

,000. The partnership will be supported online by a dedicated microsite and Facebook page. Capital One ...

Emmerdale signs bet365bingo

23 Feb 2012 | by Nick Batten

' across all ITV broadcast channels, online and on mobile....Idents created by Drummond Central will run across 'Emmerdale' content on all ITV platforms, including online and mobile sponsorship bumpers on ITV Player, from 12 March. 'Emmerdale' averaged 7.6 million viewers, a 34.7% share of the audience throughout 2011, and peaked at 9.2 million viewers and a 34 ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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