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Media360: John Lewis to expand Never Knowingly Undersold campaign to radio

racked up more than one million views online in its first four days. Inglis noted how its giving ... too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...

Brand barometer: Car insurers, which one is most prominent online?

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

Sheraton Hotels brand chief discusses serving the 'social traveller'

, or online. We use technology as an enabler to enhance that stay experience over 50% of our guests use ...

Brand barometer: Network Rail viral campaign reviewed

Admirable and effective but fails to engage in several ways 6 / 10 Network Rail is embracing online as a medium to warn young men about the dangers of trespassing on rail tracks, with a video starring Olympic medal hopeful hurdler Dai Greene. It is an effective way to reach ...

The truth about lying on your CV

due to the recession and the proliferation of fake qualifications available to buy online. Recent ... career to date, 'as he has great, senior experience and a track record'. Nevertheless, with online ...

Brand Health Check: Vertu

traditional phone retailing and maintaining long model cycles, comparison-shopping has been reduced and Vertu ... new category over the past 14 years, complete with pretenders and dodgy online fakes. Yet it has ...

What can the merging of TV and online bring?

As the boundaries blur between TV and online, brands need to embrace this development...and online consumption? The internet is fundamental to the future of television for one simple reason: it ... -to-one model. This manifests itself in the twin-screening phenomenon, allowing online to close the feedback ... that serve this demand will thrive. - What are the opportunities for brands as TV and online come together ...

Katherine Levy: We should be wary that consumers are still wary of cookies

that supposedly protects consumers' online privacy to a greater degree than before, businesses and advertisers are still reeling at the ill-conceived "opt-in" strategy that threatens the uninterrupted online experience ... and online privacy. The survey shows that two-thirds of people polled believe they know how to "protect ...

Is top Trinity job impossible?

Following Sly Bailey's announcement at the start of the month that she intended to leave Trinity Mirror by the end of the year, there were some predictably catty remarks about her among rival newspaper groups. There were insinuations, for instance, that she a) dyed her hair blonde; b) liked shopping; and c ...

All About ... The PPA conference

journalism. 'Lean forward' web experience guides everything that we now do online." 4. Mark Wood ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.