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Capital One Cup 'will help brand stand for opportunity'

01 Jun 2012 | by Daniel Farey-Jones

the credit card provider's largely online marketing approach. Woodburn said: "We re definitely hoping ...

HSBC's Chris Clark on a new era for the bank's marketing

31 May 2012 | by Alex Brownsell

will be multinational.' The campaign rolled out on 1 February and was supported by print, online and outdoor activity ...

Helen Edwards: Why borderline decisions can make or break a brand

23 May 2012 | by Helen Edwards, PPA Business columnist of the year

Some years ago, I worked at a mid-sized agency that had a very good record in pitches. It had claimed the scalps of most of the big shops, but there was one sexy UK agency it had never once beaten, despite many confrontations. Every time the pair had been on the same list, the rival walked off ...

Brand barometer: Car insurers, which one is most prominent online?

18 May 2012 | by Gemma Charles

/ phrases with each other using online tools (e.g. Google Adwords). For this research, the audience ... . Identification of key online websites, groups, accounts and conversations: Identified key word search strings ... ) to find the key online locations of the audience. The identified locations are validated against a ...

MasterCard unveils PayPass digital wallet

08 May 2012 | by Alex Brownsell

MasterCard will debut PayPass in the UK, US, Canada and Australia in the third quarter, with a further global roll-out in 2013. The service will include in-store contactless payment technology and a mobile and online checkout button, which brands can use on their e-commerce websites. Several ...

O2's Sally Cowdry Q&A: 'You can't use advertising to tell people to trust you'

04 May 2012 | by Noelle McElhatton

, democratising mobile ecommerce and therefore online shopping. It will then migrate to high street shopping ... [last year] of Priority Moments, which is changing the way people shop by using location-based, time ... the peer to peer messaging, the online purchasing, the online comparison and the evolution to NFC. How ...

When social media turns bad: dealing with negative comments

26 Apr 2012 | by David Benady

campaign coming out should have their community team briefed and ready for the online reaction. Every ...

Facebook's Everson urges marketers to 'make a bet on us'

25 Apr 2012 | by Arif Durrani

shop more and spend more on average when they visit the retail environment, they are better brand ...

Hiscox becomes first UK brand to use AdCastPlus platform

20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith

, which allows online ads to stay present on the side of a web page, even when a user scrolls down....and claims it allows online publishers to double their inventory. The technology allows ads to be booked ... in the UK." The Internet Advertising Bureau (IAB) s latest report, "Building brands online", found that new larger display formats out-performed existing formats. The IAB report showed the wallpaper online ...

Trading places: this week's people moves

20 Apr 2012 | by Daniel Farey-Jones

Kelly Campbell Roalfe/Y R digital shop Saint , have launched their own agency, Hometown . ( Campaign ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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